All Brands Owned by Snap Inc.

Who owns Snap Inc.?
Snap Inc. is a publicly traded company listed on NYSE under ticker SNAP. Co-founders Evan Spiegel and Bobby Murphy hold Class B shares with 10 votes per share, giving them combined voting control of approximately 99 percent. This dual-class structure means that public shareholders have minimal voting influence despite owning the majority of the economic interest in the company.

Is Snap profitable?
Snap has not achieved full-year GAAP profitability. In FY2025, the company reported a net loss of $460 million, an improvement from $698 million in FY2024. However, Q4 2025 was profitable with net income of $45 million. In Q2 2026, the net loss narrowed to $164 million from $262.6 million a year earlier. Adjusted EBITDA was $689 million in FY2025, and adjusted earnings reached $250 million in Q2 2026.

Who founded Snap Inc.?
Snap was founded in 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown while they were students at Stanford University. The original app was called Picaboo and was designed around disappearing photos. Brown was pushed out of the company in 2013 and later received a settlement reported at $157.5 million. Spiegel serves as CEO and Murphy serves as CTO.

How many users does Snapchat have?
Snapchat had 493 million daily active users and 971 million monthly active users as of Q2 2026. Global DAU grew 5 percent year over year. However, North American DAU declined 7 percent to 92 million, while Europe and the Rest of World saw growth. Australia's social media minimum age act and reduced marketing spending contributed to the North American decline.

What is Snap's revenue?
Snap reported full year 2025 revenue of $5.93 billion, up 11 percent from $5.36 billion in 2024. In Q2 2026, revenue reached $1.6 billion, up 19 percent year over year. Advertising revenue was $1.28 billion in Q2 2026, while other revenue (including Snapchat+ subscriptions) reached $316 million, up 85 percent. The company issued Q3 2026 guidance of $1.7 billion to $1.74 billion.

What are Specs?
Specs are Snap's augmented reality glasses. CEO Evan Spiegel has described AR glasses as a major strategic priority and a long-term growth opportunity. Snap has released multiple generations of Spectacles, with the latest focusing on AR display capabilities. Specs are not currently a meaningful revenue source but represent Snap's bet on the future of computing beyond smartphones.

Why did Snap lay off employees in 2026?
In April 2026, Snap laid off approximately 16 percent of its workforce and eliminated 300 open positions. CEO Evan Spiegel described the restructuring as part of an "AI-driven transformation" of the company. The layoffs followed a period of significant hiring and were aimed at improving margins and reducing the company's persistent losses. The workforce was reduced to approximately 4,500 employees.