
Facebook is owned by Meta Platforms Inc. (NASDAQ: META), a publicly traded American technology company headquartered in Menlo Park, California. Facebook operates as Meta's flagship social media platform and primary revenue driver. Meta reported full-year 2025 revenue of $201.0 billion, up 22% year over year, with advertising revenue of $196.2 billion.
Parent Company
Founded
2004
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Meta Platforms Inc. | Brand division |
Facebook was founded on February 4, 2004, by Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes while they were students at Harvard University. The platform initially launched as "TheFacebook" and was limited to Harvard students before expanding to other Ivy League universities and eventually all college students.
The company dropped "The" from its name in 2005 and opened to the general public in 2006. Facebook's growth was explosive, reaching 1 million users by 2004 and 50 million users by 2007. The platform introduced the News Feed in 2006, which became a defining feature of social media.
Throughout the late 2000s and 2010s, Facebook expanded through acquisitions and feature launches. Major acquisitions included Instagram (2012, $1 billion), WhatsApp (2014, $19 billion), and Oculus VR (2014, $2 billion). The company went public in 2012 in one of the largest tech IPOs in history, raising $16 billion.
In 2021, Facebook, Inc. rebranded as Meta Platforms Inc. to reflect its focus on building the metaverse and other technologies beyond social media. Despite the corporate rebranding, Facebook remains the company's flagship product and primary revenue driver.
In 2025, Meta's Family of Apps generated $198.8 billion in revenue, with advertising revenue of $196.2 billion. Ad impressions delivered across the Family of Apps increased 12% year over year, and average price per ad increased 9%. The company continued to invest heavily in AI, with research and development spending reaching $57.4 billion in 2025, up from $43.9 billion in 2024.
What does Meta own?
Meta owns a portfolio of social media, messaging, and technology brands including Facebook, Instagram, WhatsApp, Messenger, Meta Quest, Threads, and Meta AI. The company operates as an integrated technology conglomerate serving billions of users worldwide through its social networking, messaging, and immersive technology platforms.
Is Meta publicly traded?
Yes, Meta is publicly traded on the NASDAQ stock exchange under the ticker symbol META. The company has been publicly traded since its IPO in 2012, initially under the ticker symbol FB before changing to META in 2021 during the company's rebranding from Facebook to Meta Platforms.
Who founded Meta?
Meta was founded in 2004 by Mark Zuckerberg and his Harvard College roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes as "The Facebook." Zuckerberg has served as CEO since founding and maintains control through special voting shares while the company has grown from a college social network to a global technology conglomerate.
Where is Meta headquartered?
Meta is headquartered in Menlo Park, California, USA, where the company maintains its global headquarters and major campus operations. The Silicon Valley location provides access to technology talent and venture capital resources supporting the company's global operations and AI infrastructure development.
How many brands does Meta own?
Meta owns seven major brands: Facebook (social networking), Instagram (photo/video sharing), WhatsApp (messaging), Messenger (Facebook messaging), Meta Quest (virtual reality), Threads (text conversations), and Meta AI (conversational AI). The company also operates platforms like Horizon Worlds and develops technologies like LLaMA.
Who owns Meta?
Meta is publicly owned with founder control through dual-class shares. Mark Zuckerberg maintains control through special voting shares while institutional investors like Vanguard Group and BlackRock hold the majority of non-voting shares. The company operates independently with oversight from its board of directors.
What is Meta's revenue?
Meta reported $200.97 billion in total revenue for fiscal year 2025, demonstrating 22% year-over-year growth. The company generates over 95% of revenue from advertising across its social media and messaging platforms, with Q4 2025 revenue reaching $59.89 billion.
What controversies has Meta faced?
Meta has faced major controversies including privacy violations (Cambridge Analytica scandal), regulatory scrutiny over market dominance, content moderation challenges, antitrust investigations, workplace culture issues during restructuring, AI ethics concerns, and data transfer compliance challenges across international jurisdictions.
Meta has established comprehensive sustainability initiatives focused on renewable energy, water conservation, and responsible operations.
Carbon Neutrality: Meta achieved net-zero emissions for its operations in 2020 and has maintained carbon neutral status through renewable energy investments and efficiency improvements. The company has supported wind and solar projects that add almost 29 gigawatts of clean and renewable energy to grids globally, reducing emissions by 23.8 million metric tons of CO2 equivalent.
Water Conservation: Meta has invested in water conservation programs, implementing water recycling systems at its data centers and pledging to restore more water than it consumes in water-stressed regions. Meta's data centers use advanced cooling technologies and AI-powered systems to optimize energy and water usage efficiency.
AI Ethics: Meta has established responsible AI principles and invests in research to address concerns about bias, fairness, and transparency in its AI systems that power content recommendations and advertising targeting.
Content Moderation: Meta has implemented stronger privacy controls, increased transparency reporting, and invested in content moderation infrastructure following the Cambridge Analytica scandal and various regulatory actions. The company continues to face scrutiny over content moderation decisions, algorithmic bias, and the impact of its platforms on mental health and democratic processes.
Facebook has received numerous awards for technological innovation, workplace culture, and digital platform excellence.
Technology Innovation: Facebook has been consistently recognized as one of the world's most influential technology products and has received multiple Webby Awards for social media innovation.
Workplace Culture: Meta has regularly appeared on Fortune's "100 Best Companies to Work For" list and has been recognized for its employee benefits, workplace amenities, and engineering culture.
Advertising Technology: Meta's advertising platform has earned recognition from the digital marketing industry, including awards for advertising innovation, targeting capabilities, and return on investment for advertisers.
Sustainability: Meta has received environmental leadership awards for renewable energy procurement and carbon neutrality achievements, recognized by environmental organizations for its commitment to clean energy and sustainable data center operations.
Financial Performance: Meta's 2025 results, with $201.0 billion in revenue and 22% year-over-year growth, demonstrate the company's continued dominance in digital advertising and technology.
Cambridge Analytica Scandal (2018): Personal data from millions of Facebook users was improperly shared with political consulting firm Cambridge Analytica without user consent. The scandal led to multiple regulatory actions. In 2022, Meta agreed to pay $725 million to settle a class-action lawsuit related to the data breach.
GDPR Fine (2023): Meta was fined a record 1.2 billion euros under the EU's General Data Protection Regulation for data transfer violations, one of the largest privacy fines ever imposed.
Content Moderation Scrutiny: Facebook has faced ongoing scrutiny over content moderation practices, including accusations of both censorship and insufficient regulation of harmful content. The platform has been criticized for its role in spreading misinformation, hate speech, and election interference.
Antitrust Investigations: Meta has been subject to multiple antitrust investigations by the U.S. Federal Trade Commission, European Union regulators, and other competition authorities. In 2025, Meta shareholders filed an $8 billion lawsuit against Mark Zuckerberg and other company leaders, alleging illegal data harvesting and violations of securities laws.
Mental Health Concerns: Facebook has faced criticism over its impact on mental health, particularly among teenagers. Internal research has suggested links between social media use and negative mental health outcomes. The company has been accused of prioritizing growth and engagement over user safety and well-being.
Reality Labs Losses: Reality Labs posted a $19.2 billion operating loss in 2025, bringing cumulative losses in the metaverse division to tens of billions of dollars. This has raised investor questions about the return on Meta's VR/AR investments.
Increased Costs: Meta's costs and expenses increased 24% in 2025 to $117.7 billion, driven by employee compensation and infrastructure costs. R&D spending reached $57.4 billion, up from $43.9 billion in 2024. The increased spending, combined with a higher tax provision, caused net income to decline 3% despite 22% revenue growth.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| X Corp | USA | 2006 | Premium | Global | All Genders | |
| Meta | United States | 2009 | Mass market | Global | All Genders |
Technology SoftwareOwned by X Corp.
Social media and microblogging platform formerly known as Twitter, owned by X Corp. and controlled by Elon Musk since October 2022.
Technology SoftwareOwned by Meta Platforms Inc.
Cross-platform instant messaging and voice-over-IP service owned by Meta Platforms, allowing users to send text messages, voice calls, and share media with end-to-end encryption.
Market Positioning: Facebook competes with 2 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Media EntertainmentOwned by India Today Group
Indian English-language news magazine and multimedia brand published weekly since 1975, owned by the India Today Group and covering politics, current affairs, business, and culture.
India Today is privately owned, unlike Facebook which is under a publicly traded parent company.
Media EntertainmentOwned by Sony Music Entertainment
American catalog and reissue label owned by Sony Music Entertainment, specializing in remastering and reissuing classic recordings from Sony's extensive catalog.
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Phasmophobia is privately owned, unlike Facebook which is under a publicly traded parent company.
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