
Sisense Ltd.
Private embedded analytics company founded in Tel Aviv in 2004, now headquartered in New York and valued above $1 billion since 2020.
Company Type
private
Founded
2004
Headquarters
New York, New York, United States
Revenue
Estimated $100 million to $200 million (private)
Employees
Several hundred
Primary Market
Global
About Sisense Ltd.
What does Sisense do?
Sisense provides an embedded analytics platform that lets product teams build dashboards, metrics, and AI insights into their applications. The Fusion platform and Sisense Intelligence AI suite are its core products.
Is Sisense publicly traded?
No. Sisense remains private, backed by investors including Insight Partners, Battery Ventures, Bessemer, and DFJ Growth. Its last disclosed valuation, in 2020, exceeded $1 billion.
Who founded Sisense?
Adi Azaria, Aviad Harell, Guy Boyangu, Eldad Farkash, and Elad Israeli founded the company in Tel Aviv in 2004. Corporate headquarters moved to New York as the company scaled.
Who is the CEO of Sisense?
Ariel Katz has led Sisense as CEO since April 2023, promoted from chief product and technology officer. He succeeded Amir Orad, who served from 2015.
What is Sisense Intelligence?
Sisense Intelligence is the generative AI suite launched in May 2025, adding AI assistants, a Model Context Protocol server, and managed LLM options to the analytics platform. It earned ISO/IEC 42001 certification in April 2026.
Where is Sisense based?
Sisense is headquartered in New York City with its development center in the Tel Aviv area of Israel, plus operations across Europe and other regions.
History of Sisense Ltd.
Five Israeli engineers founded Sisense in 2004 in Tel Aviv, building on in-chip analytics technology that used CPU cache to run large queries on ordinary hardware. That made business intelligence viable for mid-market companies who could not afford enterprise BI.
The company raised outside capital starting around 2010 and expanded into the US, where its commercial headquarters eventually settled in New York while engineering stayed in Israel, the classic structure for Israeli enterprise software.
Amir Orad took over as CEO in 2015 and ran the company through its biggest transitions: Sisense 6.0 and 7.0 scaled the platform and added machine learning, the 2019 Periscope Data acquisition brought a cloud-native product and data-team audience, and the 2020 Insight-led round marked the billion-dollar valuation.
Orad merged Sisense with data-integration vendor Perceptyx-era assets through the 2019 union that briefly paired Sisense and Periscope under one group, then focused the company on the embedded analytics lane. Ariel Katz, formerly chief product and technology officer, succeeded him as CEO in April 2023.
Under Katz the company rebranded as an Analytics Platform as a Service and moved fast on AI: Sisense Intelligence launched in May 2025, the Model Context Protocol server and managed LLM options followed in 2026, and ISO/IEC 42001 AI management certification arrived in April 2026.
Awards & Recognition
Sisense has appeared in Gartner and Dresner embedded analytics evaluations and won SIIA CODiE and other product awards for embedded BI. Its April 2026 ISO/IEC 42001 certification for AI management is an early compliance differentiator in the analytics category.
Controversy, Regulation & Public Scrutiny
Sisense has no material public controversies or regulatory record. The company's history includes a 2023 reported data incident that prompted coordinated customer credential resets, handled as a security event rather than a legal finding.
Brands Owned by Sisense Ltd.
Sisense Ltd. owns 1 brand in our database. Explore the ownership tree below — click categories to expand and see individual brands.
Sisense Ltd.
private · Founded 2004 · New York, New York, United States
1
brands
Sisense Ltd. Ownership: Pros & Cons
Advantages
- +Independent neutrality suits vendors embedding analytics into commercial software
- +API-first architecture is a structural advantage over adapted BI tools
- +Strong investor bench funds the AI transition
- +Early AI certifications and MCP support differentiate in the agentic race
Considerations
- -Suite bundling by platform giants compresses standalone analytics budgets
- -Mid-tier scale limits reach against mega-vendors
- -Build-it-yourself remains the biggest competitive option for product teams
- -Private status means limited visibility for customers and partners
Frequently Asked Questions About Sisense Ltd.
What does Sisense do?
Sisense provides an embedded analytics platform that lets product teams build dashboards, metrics, and AI insights into their applications. The Fusion platform and Sisense Intelligence AI suite are its core products.
Is Sisense publicly traded?
No. Sisense remains private, backed by investors including Insight Partners, Battery Ventures, Bessemer, and DFJ Growth. Its last disclosed valuation, in 2020, exceeded $1 billion.
Who founded Sisense?
Adi Azaria, Aviad Harell, Guy Boyangu, Eldad Farkash, and Elad Israeli founded the company in Tel Aviv in 2004. Corporate headquarters moved to New York as the company scaled.
Who is the CEO of Sisense?
Ariel Katz has led Sisense as CEO since April 2023, promoted from chief product and technology officer. He succeeded Amir Orad, who served from 2015.
What is Sisense Intelligence?
Sisense Intelligence is the generative AI suite launched in May 2025, adding AI assistants, a Model Context Protocol server, and managed LLM options to the analytics platform. It earned ISO/IEC 42001 certification in April 2026.
Where is Sisense based?
Sisense is headquartered in New York City with its development center in the Tel Aviv area of Israel, plus operations across Europe and other regions.





