
Sally Beauty Holdings, Inc.
NYSE-listed specialty beauty retailer operating the Sally Beauty consumer chain and the CosmoProf professional supply business, with more than 4,400 stores and $3.7 billion in fiscal 2025 sales.
Company Type
public
Founded
2006
Headquarters
Denton, Texas, USA
Stock
NYSE: SBH
Revenue
$3.7 billion (FY2025)
Employees
Approximately 27,000
Primary Market
United States
Sally Beauty Holdings, Inc. Timeline
About Sally Beauty Holdings, Inc.
What does Sally Beauty Holdings own?
The company owns the Sally Beauty consumer retail chain, the CosmoProf professional salon supply business, UK-based Salon Services, and a portfolio of owned product labels including ion and Silk Elements.
Is Sally Beauty Holdings publicly traded?
Yes. It trades on the New York Stock Exchange under ticker SBH and has been public since its November 2006 spin-off from Alberto-Culver.
Who founded Sally Beauty Holdings?
The company was formed by corporate spin-off rather than individual founders. The underlying Sally Beauty chain was founded by C. Ray Farber in 1964, and the holding company emerged in 2006 when Alberto-Culver separated the business.
Where is Sally Beauty Holdings headquartered?
The company is headquartered in Denton, Texas, in the Dallas-Fort Worth metroplex, where it moved after the 2006 spin-off.
How many brands does Sally Beauty Holdings own?
The company operates two main retail banners, Sally Beauty and CosmoProf, plus Salon Services in Europe and roughly a dozen owned product labels. Its two banners together run more than 4,400 stores.
Who owns Sally Beauty Holdings?
Ownership is dispersed among public shareholders, predominantly institutional investors. No single family, founder, or private equity firm controls the company.
What is Sally Beauty Holdings' revenue?
The company reported $3.7 billion in net sales for fiscal 2025, ended September 30, 2025, with operating earnings of $328 million and diluted EPS of $1.89.
History of Sally Beauty Holdings, Inc.
The roots go back to 1964, when C. Ray Farber opened the first Sally Beauty Supply store in New Orleans, pioneering the sale of professional-grade beauty products directly to consumers. Alberto-Culver acquired the small chain in 1969 and expanded it into a national retailer over the following three decades.
The professional side grew through a string of acquisitions of regional salon supply distributors, consolidated under what became Beauty Systems Group. That business supplied licensed cosmetologists through stores and field sales, operating banners that were later unified under the CosmoProf name.
In November 2006, Alberto-Culver completed a tax-free spin-off, distributing Sally Beauty Holdings shares to its stockholders and listing the company on the NYSE under SBH. The new company set headquarters in Denton, Texas, in the Dallas-Fort Worth area.
The independent era has been a story of consolidation and modernization. The company acquired UK distributor Salon Services in 2017, extending its European footprint, and invested in e-commerce, loyalty, and delivery partnerships. Fiscal 2020 brought the pandemic shock that temporarily closed stores and professional channels; recovery followed through 2022 and 2023.
Denise Paulonis, formerly of Sprouts Farmers Market and The Estee Lauder Companies, became president and CEO in October 2021. Under her tenure the company launched the Fuel for Growth cost program, expanded marketplace delivery through DoorDash, Uber Eats, Instacart, Amazon, and Walmart, and in fiscal 2025 unveiled Sally Ignited, a comprehensive refresh of the consumer brand. Fiscal 2025 results showed $3.7 billion in net sales, operating earnings of $328 million, and adjusted EPS growth of 12 percent.
Sally Beauty Holdings, Inc. Sustainability & Ethics
The company publishes corporate responsibility disclosures covering energy use, packaging, and supplier standards, but it is not B Corp certified and holds no portfolio-wide cruelty-free certification. As a retailer, most product-level ethical certifications belong to the brands it stocks rather than the company itself.
Its Fuel for Growth program has produced measurable store-network efficiency, and the company reports progress on distribution-center emissions and packaging reduction in self-published materials. Independent verification of company-level sustainability claims is limited.
Controversy, Regulation & Public Scrutiny
The company's most significant public episode was the 2014-2015 data breaches at Sally Beauty point-of-sale systems, which exposed customer payment card data and produced investigations, litigation, and settlements that have since been resolved.
As a professional distributor, the company also operates within ongoing industry tension over product diversion, where salon-exclusive brands appear in unauthorized retail channels; Sally's own channel is authorized, and the disputes sit primarily between brands and diverters. No material unresolved regulatory actions were outstanding as of late 2026.
Brands Owned by Sally Beauty Holdings, Inc.
Sally Beauty Holdings, Inc. owns 1 brand in our database. Explore the ownership tree below — click categories to expand and see individual brands.
Sally Beauty Holdings, Inc.
public · Founded 2006 · Denton, Texas, USA
1
brands
Stock Information
Sally Beauty Holdings, Inc. Ownership: Pros & Cons
Advantages
- +Dual consumer-professional coverage unique at scale
- +Category leadership in hair color drives repeat traffic
- +Owned-label portfolio supports margin expansion
- +Steady free cash flow funds debt reduction and buybacks
- +More than 4,400 stores plus delivery marketplaces provide broad reach
Considerations
- -Flat-to-declining sales trend reflects mature store footprint
- -Mall and strip-center exposure carries traffic decline risk
- -Manufacturer direct-to-consumer shifts threaten distribution role
- -Leveraged balance sheet constrains aggressive investment
- -Competition from Amazon, Ulta, and mass retail across categories
Frequently Asked Questions About Sally Beauty Holdings, Inc.
What does Sally Beauty Holdings own?
The company owns the Sally Beauty consumer retail chain, the CosmoProf professional salon supply business, UK-based Salon Services, and a portfolio of owned product labels including ion and Silk Elements.
Is Sally Beauty Holdings publicly traded?
Yes. It trades on the New York Stock Exchange under ticker SBH and has been public since its November 2006 spin-off from Alberto-Culver.
Who founded Sally Beauty Holdings?
The company was formed by corporate spin-off rather than individual founders. The underlying Sally Beauty chain was founded by C. Ray Farber in 1964, and the holding company emerged in 2006 when Alberto-Culver separated the business.
Where is Sally Beauty Holdings headquartered?
The company is headquartered in Denton, Texas, in the Dallas-Fort Worth metroplex, where it moved after the 2006 spin-off.
How many brands does Sally Beauty Holdings own?
The company operates two main retail banners, Sally Beauty and CosmoProf, plus Salon Services in Europe and roughly a dozen owned product labels. Its two banners together run more than 4,400 stores.
Who owns Sally Beauty Holdings?
Ownership is dispersed among public shareholders, predominantly institutional investors. No single family, founder, or private equity firm controls the company.
What is Sally Beauty Holdings' revenue?
The company reported $3.7 billion in net sales for fiscal 2025, ended September 30, 2025, with operating earnings of $328 million and diluted EPS of $1.89.





