Salesloft, Inc.

Who owns Salesloft?

Salesloft is majority owned by Vista Equity Partners, which acquired a controlling stake in December 2021 at a $2.3 billion valuation. Clari's former investors hold stakes in the combined company after the December 2025 merger.

What happened with the Clari and Salesloft merger?

Clari and Salesloft completed their merger on December 3, 2025. The combined company operates under the Salesloft brand, keeps Clari's products including Clari Forecast, and is led by CEO Steve Cox.

Is Clari going away?

The Clari company merged into Salesloft, but its technology continues. Clari Forecast keeps its name inside the combined platform, and Clari's revenue intelligence capabilities remain part of the product line.

Who founded Salesloft?

Kyle Porter founded Salesloft in Atlanta in 2011 with co-founders Tim Dorr, David Cummings and Rob Forman, incubated at Atlanta Tech Village.

Where is Salesloft headquartered?

Salesloft is headquartered in Atlanta, Georgia, and maintains a major presence in Sunnyvale, California, the former Clari headquarters, following the merger.

Who is the CEO of Salesloft?

Steve Cox became CEO of the combined company in December 2025. He previously ran Employ and held leadership roles at Community Brands and Vertafore.

Kyle Porter founded Salesloft in 2011 inside Atlanta's Technology Square startup scene, incubated at Atlanta Tech Village with co-founders Tim Dorr, David Cummings and Rob Forman. The original product helped sales development teams send and track prospect emails at scale.

Salesloft evolved into the defining sales engagement platform, adding cadences, dialer, conversation intelligence and deal management. It grew rapidly through the 2010s as the category it helped create became standard sales tech. Vista Equity Partners acquired a majority stake in December 2021 at a $2.3 billion valuation, with Porter remaining as CEO before David Obrand later took the role.

The company expanded through acquisition, buying conversational marketing platform Drift in February 2024. That August 2025 it announced a merger with Clari, the forecast and revenue intelligence vendor also in Vista's orbit.

The merger completed December 3, 2025. The combined business adopted Salesloft as its go-forward brand, kept Clari's technology as product lines including Clari Forecast, and appointed Steve Cox as CEO. Management framed the deal as joining knowing and doing: Clari's ability to see revenue truth combined with Salesloft's ability to act on it.

The ownership history explains the merger's logic. Vista bought control at the peak of the SaaS market in 2021, then watched valuations compress through 2022 and 2023 as buyers consolidated vendors. Clari, backed by Sequoia, Bain and Madrona, faced the same wall from the forecasting side. The combination solves each company's problem: Salesloft gains revenue intelligence to defend against platform bundling, Clari gains engagement workflow to justify standalone contracts.

Vista's simultaneous involvement on both sides of the deal, as Salesloft's majority owner and a Clari investor, made the merger structurally straightforward even though it paired two companies that had competed for the same revenue-operations budget for years.