All Brands Owned by RedBird Capital Partners

What is RedBird Capital Partners?

RedBird Capital Partners is a private investment firm founded in 2014 by Gerry Cardinale, headquartered in New York City. The firm manages over $12 billion in assets and specializes in sports, media, entertainment, financial services, and technology investments. RedBird operates as a permanent capital vehicle, allowing it to hold investments for extended periods without pressure to exit. Its portfolio includes AC Milan, a stake in Fenway Sports Group, the United Football League, and financing for Skydance's acquisition of Paramount Global.

Who owns RedBird Capital Partners?

RedBird Capital Partners is owned by founder Gerry Cardinale and the firm's partners. Cardinale serves as Founder and Managing Partner. The firm's investment funds are capitalized by institutional investors, including pension funds, endowments, and sovereign wealth funds, who commit capital as limited partners. These limited partners do not own the firm itself but participate in its investment returns. RedBird is not publicly traded.

Does RedBird own AC Milan?

Yes, RedBird acquired AC Milan in August 2022 for approximately €1.2 billion ($1.2 billion) from Elliott Management. RedBird holds majority ownership of the club. Since the acquisition, RedBird has installed a new management team led by CEO Giorgio Furlani and invested in data analytics, commercial partnerships, and stadium development plans. AC Milan won the Serie A title in 2021-22 under Elliott's ownership and has since returned to the Champions League under RedBird's ownership.

What else does RedBird own?

RedBird holds a minority stake in Fenway Sports Group, which owns Liverpool FC, the Boston Red Sox, and the Pittsburgh Penguins. RedBird owns the United Football League, created through a 2023 merger of the XFL and USFL. RedBird provided financing for Skydance Media's 2025 acquisition of Paramount Global. Other investments include YES Network, SpringHill Company (founded by LeBron James), and OneTeam Partners (player licensing rights for NFL and MLB).

Who is Gerry Cardinale?

Gerry Cardinale is the founder and managing partner of RedBird Capital Partners. Before founding RedBird in 2014, Cardinale spent 20 years at Goldman Sachs, where he ran the Alternative Investments business for the Merchant Banking Division. At Goldman, he structured deals including the creation of the YES Network and the founding of Legends Hospitality. Cardinale is known for his deep relationships with sports franchise owners and media executives, which form the basis of RedBird's investment network.

How much does RedBird manage?

RedBird manages over $12 billion in assets as of 2025. This capital is committed by institutional investors across multiple funds and permanent capital vehicles. The firm charges management fees on assets under management and earns carried interest on profitable investment exits. Specific financial results are not publicly disclosed, as RedBird is a private firm not subject to SEC reporting requirements.