Qoo10 Wish Pte. Ltd.

Singapore company formed to hold and operate the Wish marketplace assets acquired from ContextLogic in April 2024.

ContextLogic agreed in February 2024 to sell substantially all assets and liabilities associated with Wish. Shareholders approved the transaction in April, and the sale closed on April 19, 2024 for approximately $161 million after adjustments. The agreement named Qoo10 Inc. as buyer and Qoo10 Pte. Ltd. as parent for specified purposes, with the assets permitted to pass to a designated affiliate.

Qoo10 Wish Pte. Ltd. was incorporated in Singapore during 2024 in connection with the transaction. Wish continued to operate after the sale. ContextLogic changed its ticker from WISH to LOGC and later repositioned itself as a business ownership platform, ending the old assumption that the public company and the shopping marketplace were the same organization.

The wider Qoo10 group encountered severe financial distress later in 2024. Singapore's High Court ordered Qoo10 Pte. Ltd. to be wound up in November 2024. Public registry information has continued to identify Qoo10 Wish Pte. Ltd. as live, but the winding-up process means public information about ultimate control, creditor rights, and group governance is limited. This page therefore identifies the operating company supported by current registry evidence without claiming that the former Qoo10 parent remains an ordinary going concern.

Wish has historically faced criticism over product quality, merchant controls, delivery times, and regulatory compliance. The Qoo10 group also faced creditor and payment problems in 2024, culminating in Qoo10 Pte. Ltd.'s winding-up order. Those events do not by themselves establish that Qoo10 Wish Pte. Ltd. has ceased trading, but they create a material ownership and governance uncertainty that readers should understand.