Notion
AI-powered collaboration platform and workspace providing note-taking, project management, knowledge management, and team productivity tools.
Company Type
private
Founded
2013
Headquarters
San Francisco, California, USA
About Notion
Notion provides an all-in-one workspace platform that combines multiple productivity tools into a single application. The service includes note-taking, document creation, project management with kanban boards, task tracking, knowledge management with wikis, and database functionality.
Key features include:
- Collaborative document editing with real-time synchronization
- Project management with multiple view options (lists, boards, calendars, timelines)
- Knowledge management with wikis and databases
- AI-powered writing assistance and content generation
- Template library for various use cases
- Integration with popular productivity tools and services
- Cross-platform availability with web and mobile applications
Notion operates on a freemium business model, offering basic features for individual users free of charge while charging for premium features, team collaboration, and enterprise capabilities. The company generates revenue through subscription plans for personal, team, and organizational use.
History of Notion
Notion Labs, Inc. was founded in 2013 in San Francisco by Ivan Zhao and his team of co-founders. The company's vision was to create a unified workspace that could replace multiple productivity tools with a single, flexible platform for note-taking, project management, and knowledge management.
The company launched Notion 1.0 in August 2016, followed by Notion 2.0 in March 2018. During these early years, the company operated with fewer than 10 employees, focusing on product development and building a loyal user base through word-of-mouth growth.
Notion reached its first major milestone in September 2019 when it announced 1 million users. This growth attracted investor attention, leading to the company's first major funding round in January 2020, when Index Ventures invested $50 million, valuing Notion at $2 billion.
The company experienced explosive growth during the COVID-19 pandemic as remote work became mainstream. By October 2021, Notion had grown to 20 million users and raised $275 million in a funding round led by Coatue Management and Sequoia Capital, increasing its valuation to $10 billion.
In 2023, Notion launched its AI features, introducing artificial intelligence capabilities that could assist users with writing, summarizing notes, and querying information. The company continued its product expansion in 2025 with the release of Notion Mail, a Gmail-based email client with AI integration.
By September 2024, Notion had reached 100 million users, cementing its position as one of the leading productivity platforms globally. The company was featured in the Forbes AI 50 list in April 2025, recognizing its innovation in artificial intelligence integration.
Brands Owned by Notion
Notion owns 0 brands in our database.
Notion Ownership: Pros & Cons
Advantages
- +Strong brand recognition in productivity software
- +Large and growing user base of 100 million users
- +Significant funding resources for product development
- +AI integration providing competitive advantage
- +Flexible platform serving multiple use cases
Considerations
- -Intense competition from established tech giants
- -Dependence on subscription revenue for growth
- -Need for continuous innovation to maintain market position
- -Potential market saturation in productivity software
- -Regulatory challenges related to AI and data privacy
Frequently Asked Questions About Notion
Is Notion a publicly traded company?
No, Notion is currently a private company. While there have been discussions about potential IPO plans, the company remains privately held with significant venture capital backing.
Who founded Notion?
Notion was founded in 2013 by Ivan Zhao along with co-founders Chris Prucha, Jessica Lam, Simon Last, and Toby Schachman. Ivan Zhao serves as the CEO and leads the company's strategic vision.
What is Notion's valuation?
Notion was valued at $10 billion following its $275 million funding round in October 2021. The company has raised over $418 million in total funding from major venture capital firms.
How many users does Notion have?
Notion reached 100 million users as of September 2024, growing from 20 million users in 2021 and 1 million users in 2019.
What services does Notion offer?
Notion provides an all-in-one workspace with note-taking, document collaboration, project management, knowledge management, databases, and AI-powered features. The platform serves both individual productivity and team collaboration needs.
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