Notion

Who owns Notion?
Notion is owned by its founders, led by CEO Ivan Zhao, venture capital investors including Index Ventures, Coatue Management, and Sequoia Capital, and employees through equity compensation. The company was valued at $11 billion in a 2025 tender offer and has been reported to be weighing a $12 billion tender offer. Notion has raised over $418 million in total funding. The company is privately held and not listed on any stock exchange.

Is Notion publicly traded?
No, Notion is a privately held company. It is not listed on any stock exchange. However, the company appointed a new board of directors in 2025, crossed $500 million in ARR, and has been weighd tender offers at $11 billion and $12 billion valuations, all of which are steps typically associated with IPO preparation. No official IPO timeline has been announced.

What is Notion's revenue?
Notion crossed $500 million in annual recurring revenue (ARR) in 2025, as announced alongside the launch of its AI agents in September 2025. The company has not publicly disclosed detailed financial statements as a private company. The ARR figure suggests significant growth from the $2 billion valuation in 2020 and the $10 billion valuation in 2021, though valuation and revenue are not directly comparable metrics.

Who founded Notion?
Notion was founded in 2013 by Ivan Zhao and co-founders Chris Prucha, Jessica Lam, Simon Last, and Toby Schachman. Ivan Zhao serves as CEO and leads the company's strategic vision. The company was originally incorporated as Notion Labs, Inc. and launched its first product, Notion 1.0, in August 2016.

How many users does Notion have?
Notion reached 100 million users as of September 2024, growing from 20 million users in 2021 and 1 million users in 2019. The company's user base spans individuals, small teams, and large enterprises globally. Notion's freemium model and product-led growth strategy have been key drivers of this user growth, as users invite collaborators who become new users.

What products does Notion offer?
Notion offers an all-in-one workspace for notes, documents, databases, and project management, along with Notion AI (AI-powered writing assistant and autonomous agents), Notion Mail (Gmail-based email client with AI integration), Notion Calendar, and Notion Sites (website publishing tool). The AI agents, launched in September 2025, can automate workflows, conduct research, and perform multi-step tasks within the platform.

What is Notion's valuation?
Notion was valued at $11 billion in a 2025 tender offer. Bloomberg reported in December 2025 that the company was weighing a tender offer at $12 billion. The company's previous valuations were $2 billion in January 2020 (Series A led by Index Ventures) and $10 billion in October 2021 (Series B led by Coatue Management and Sequoia Capital). The valuation trajectory reflects the company's revenue growth from minimal ARR in 2020 to over $500 million in 2025.

Notion Labs, Inc. was founded in 2013 in San Francisco by Ivan Zhao and a team of co-founders including Chris Prucha, Jessica Lam, Simon Last, and Toby Schachman. The company's vision was to create a unified workspace that could replace multiple productivity tools with a single, flexible platform for note-taking, project management, and knowledge management.

The company launched Notion 1.0 in August 2016, followed by Notion 2.0 in March 2018. During these early years, the company operated with fewer than 10 employees, focusing on product development and building a loyal user base through word-of-mouth growth. The team was small enough that Zhao personally responded to customer support tickets.

Notion reached its first major milestone in September 2019 when it announced 1 million users. This growth attracted investor attention, leading to the company's first major funding round in January 2020, when Index Ventures invested $50 million, valuing Notion at $2 billion.

The company experienced explosive growth during the COVID-19 pandemic as remote work became mainstream. By October 2021, Notion had grown to 20 million users and raised $275 million in a funding round led by Coatue Management and Sequoia Capital, increasing its valuation to $10 billion. The round was notable because Notion had been profitable and had not needed to raise capital, but chose to do so to accelerate growth.

In 2023, Notion launched its AI features, introducing artificial intelligence capabilities that could assist users with writing, summarizing notes, and querying information. The AI launch was a significant strategic pivot, positioning Notion not just as a workspace but as an AI-powered productivity platform.

By September 2024, Notion had reached 100 million users, cementing its position as one of the most widely used productivity platforms globally. The company was featured in the Forbes AI 50 list in April 2025, recognizing its innovation in artificial intelligence integration.

In September 2025, Notion launched AI agents, a significant product evolution that allows users to automate workflows, conduct research, and perform multi-step tasks within the platform. The launch coincided with the announcement that Notion had crossed $500 million in ARR. Also in 2025, the company expanded its product suite with Notion Mail, a Gmail-based email client with AI integration, Notion Calendar, and Notion Sites, a website publishing tool.

In December 2025, Bloomberg reported that Notion was weighing a tender offer at a $12 billion valuation, up from the $11 billion tender offer completed earlier in the year. The company also appointed a new board of directors in 2025, a step typically associated with IPO preparation.

Notion has not published independently verified sustainability targets through the Science Based Targets Initiative. The company does not hold B Corp certification. As a software company, Notion's primary environmental impact comes from data center operations and cloud infrastructure. The company relies on cloud providers (Amazon Web Services, Google Cloud) for its infrastructure, and its indirect emissions are tied to these providers' energy sources.

The previous version of this page incorrectly listed a "science-based-targets" sustainability flag. Notion has not publicly committed to SBTi targets, and this flag has been removed.

Notion has faced criticism over its AI data practices. Users have raised concerns about whether content stored in Notion workspaces is used to train AI models. The company has stated that it does not use customer data to train its AI models, but the ambiguity around AI training data practices in the broader industry has created user anxiety. Notion offers an opt-out for AI training, but some users have argued that opt-out should not be the default.

The company has also faced scrutiny over its security practices. In 2023, Notion disclosed a security incident in which an employee's credentials were compromised, potentially exposing user email addresses. The company responded with mandatory password resets and enhanced security protocols. Security researchers have periodically identified vulnerabilities in Notion's API and integration ecosystem, which the company has addressed.

As a company handling large volumes of user data, Notion is subject to GDPR in Europe, CCPA in California, and other data protection regulations. The company maintains compliance certifications including SOC 2 Type II and ISO 27001. However, as AI features become more prominent, the company faces additional regulatory scrutiny under the EU AI Act and emerging AI regulations in other jurisdictions.