Mansory
German automotive customization and tuning company specializing in luxury vehicle modifications and performance upgrades.
Company Type
private
Founded
1989
Headquarters
Brand-Erbisdorf, Germany
About Mansory
Mansory is a German automotive customization and tuning company founded in 1989 by Iranian tuner Kourosh Mansory. Headquartered in Brand-Erbisdorf, Germany, Mansory specializes in luxury vehicle modifications and bespoke customizations for ultra-luxury brands like Rolls-Royce, Ferrari, and Porsche. The privately held company employs 182 staff worldwide and operates a global dealership network across multiple countries.
History of Mansory
Mansory was founded in 1989 by Iranian tuner Kourosh Mansory in Munich, Germany. The company was established to provide high-end automotive customization and tuning services for luxury vehicles, with an initial focus on modifications for British car brands such as Rolls-Royce and Italian brands such as Ferrari.
Throughout the 1990s and 2000s, Mansory became known for exclusive vehicle modifications and performance upgrades. The company gained recognition for its work on high-end sports cars and luxury vehicles, developing a reputation for creating bespoke, customized vehicles with enhanced performance and distinctive styling.
In November 2007, Mansory acquired the Porsche-tuning arm of Rinspeed AG, expanding its capabilities and market reach. This strategic acquisition allowed Mansory to strengthen its position in the luxury vehicle customization market while maintaining Rinspeed's Swiss base in Zumikon at Lake Zurich.
By mid-2001, the company had grown out of its Munich workshop and moved to its headquarters in the Fichtel Mountains. The company currently operates out of a workshop in Brand, Germany, and employs 182 members of staff worldwide with a global dealership network.
As of 2012, Mansory's worldwide distribution network includes dealerships in Germany, United Kingdom, India, China, Canada, Poland, Russia, United States, Japan, Greece, Switzerland, Iceland, the UAE, and several other countries, demonstrating the company's global expansion and international presence.
Throughout the 2010s and into the 2020s, Mansory continued to expand its customization services and product offerings. The company became recognized as a leader in luxury vehicle customization, known for creating unique masterpieces that defy convention and go beyond mere vehicle tuning to craft true works of engineering art.
In recent years, Mansory has continued to focus on exclusive vehicle modifications and performance upgrades, serving affluent clients worldwide who seek unique, customized vehicles. The company's latest offerings include the Spectre Equista Linea d'Oro and various custom builds for luxury brands including Rolls-Royce Cullinan II, MANSORY Carbonado X, and the MANSORY Purosangue, demonstrating the company's continued innovation and leadership in the ultra-luxury vehicle customization market.
Brands Owned by Mansory
Mansory owns 0 brands in our database.
Mansory Ownership: Pros & Cons
Advantages
- +Specialized expertise in luxury vehicle customization with 35+ years of experience
- +Exclusive, bespoke vehicle modifications creating unique masterpieces
- +High-quality craftsmanship and German engineering excellence
- +Reputation for innovative customization solutions and distinctive styling
- +Personalized service for affluent clients worldwide
- +Expansion into luxury lifestyle products beyond automotive
- +Strong brand recognition in ultra-luxury customization market
- +Global dealer network and atelier services for client convenience
Considerations
- -High cost of customization services requiring significant investment from clients
- -Limited market to affluent vehicle owners and high-net-worth individuals
- -Dependence on luxury vehicle market demand and economic conditions
- -Competition from other customization companies in the premium segment
- -Warranty and reliability considerations for modified vehicles
- -Regulatory compliance requirements for vehicle modifications in different markets
- -Supply chain complexity for specialized components and materials
- -Need to maintain exclusivity while scaling operations
Frequently Asked Questions About Mansory
Is Mansory owned by another company?
No, Mansory is an independent, privately held company. The company is not owned by another corporation and maintains complete operational independence since its founding in 1989.
Is Mansory publicly traded?
No, Mansory is not publicly traded. The company operates as a privately held automotive customization enterprise, allowing it to maintain focus on exclusive, bespoke services without public market pressures.
When was Mansory founded?
Mansory was founded in 1989 by Helmut Mansory in Brand-Erbisdorf, Germany. The company has over 35 years of automotive customization experience and has established itself as a leader in luxury vehicle modifications.
Who founded Mansory?
Mansory was founded by Kourosh Mansory, an Iranian automotive tuning specialist who established the company to provide high-end vehicle modifications for luxury brands, initially focusing on British car brands such as Rolls-Royce and Italian brands such as Ferrari.
What is Mansory's market position?
Mansory holds a position as a leading luxury vehicle customization company specializing in ultra-luxury brands. The company is recognized for exclusive, bespoke vehicle modifications serving affluent clients globally, with a global dealership network spanning Germany, United Kingdom, India, China, Canada, Poland, Russia, United States, Japan, and other countries.
What brands does Mansory work with?
Mansory specializes in modifications for ultra-luxury automotive brands including Rolls-Royce, Ferrari, Porsche, and other premium manufacturers. The company's latest offerings include custom builds for Rolls-Royce Cullinan II, MANSORY Carbonado X, and the MANSORY Purosangue, demonstrating its expertise across multiple luxury automotive brands.
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