All Brands Owned by Kellogg Company

The business operations of the original Kellogg Company have been transformed through the 2023 spinoff, with the legacy continuing through two distinct entities that serve different market segments and geographic regions. The original company's comprehensive food manufacturing operations have been divided between Kellanova, which operates as the global snacking powerhouse, and the cereal business now owned by Ferrero following the 2025 acquisition of WK Kellogg Co.

Kellanova represents the continuation of Kellogg's global snacking and international cereal operations, headquartered in Chicago and trading on the New York Stock Exchange under the ticker symbol K. Kellanova operates as a leader in global snacking, international cereal and noodles, and North America frozen foods, building on more than 100 years of Kellogg's heritage while focusing on becoming the world's best-performing snacks-led powerhouse. The company's vision is to unleash the full potential of its differentiated brands and passionate people while creating better days and ensuring everyone has a seat at the table through trusted food brands.

Kellanova's business is organized around its powerful portfolio of differentiated brands that consumers know and love globally. The company's snacking portfolio includes Pringles, the iconic potato chip brand that revolutionized the snacking industry with its distinctive canister packaging and consistent quality. Cheez-It represents another cornerstone brand, offering cheese-flavored crackers that have become a staple in the savory snacks category. Pop-Tarts continues to dominate the toaster pastry category with its convenient, portable breakfast and snack options. Rice Krispies Treats leverages the famous Rice Krispies cereal brand in the convenience treats category.

The company's frozen foods operations are led by Eggo, the frozen waffle brand that has become synonymous with quick and easy breakfast solutions. MorningStar Farms represents Kellanova's leadership in the plant-based protein category, offering meat alternatives that appeal to health-conscious and vegetarian consumers. RXBAR provides clean-label protein bars that cater to the growing demand for nutritious, convenient snack options with simple ingredients.

Kellanova's international cereal and noodles business includes brands like Special K, Coco Pops, and various other cereal brands that have been adapted for local markets in Europe, Asia, Latin America, and other regions. The company maintains a significant presence in international markets, with operations spanning over 100 countries and generating approximately $13 billion in net sales for 2024.

The company's business strategy focuses on four key pillars: boldly building its brands, relentlessly innovating, unleashing its scale, and standing for good. Kellanova invests heavily in brand marketing and innovation to maintain market leadership across its diverse portfolio. The company leverages its global scale to optimize operations, supply chain efficiency, and distribution networks while maintaining local market relevance and adaptation.

Kellanova has committed to sustainability initiatives including regenerative agriculture, responsible sourcing, and packaging improvements. The company aims to create Better Days for 4 billion people by the end of 2030, building on a 2015 baseline. This commitment reflects the company's focus on promoting sustainable and equitable food access by addressing hunger, sustainability, wellbeing, and equity, diversity & inclusion.

The cereal business now owned by Ferrero continues to operate the iconic North American cereal brands that formed the foundation of Kellogg's success. This business includes Kellogg's Corn Flakes, the original product that started the company in 1906, Frosted Flakes with Tony the Tiger, Rice Krispies with its famous "snap, crackle, pop" sound, Special K, and other cereal brands that have been breakfast staples for generations. Under Ferrero's ownership, these brands continue to serve the U.S., Canadian, and Caribbean markets while benefiting from Ferrero's global confectionery expertise and distribution networks.

The transformation of Kellogg's business operations through the spinoff and subsequent acquisition demonstrates the company's ability to adapt to changing market conditions while maintaining brand leadership and consumer trust. Both successor companies continue to build on Kellogg's legacy of innovation, quality, and consumer focus while pursuing their respective strategic priorities in the evolving food industry.