All Brands Owned by Kellogg Company

Is Kellogg Company still in business?
No. The original Kellogg Company no longer exists as a single entity. On October 2, 2023, the company split into Kellanova (global snacking) and WK Kellogg Co (North American cereal). Mars acquired Kellanova on December 11, 2025 for $36 billion, and Ferrero acquired WK Kellogg Co on September 26, 2025 for $3.1 billion. Both successor companies are now privately held subsidiaries.

What happened to Kellogg Company in 2023?
On October 2, 2023, Kellogg Company completed a separation into two independent publicly traded companies. Kellanova (NYSE: K) received the global snacking brands including Pringles, Cheez-It, and Pop-Tarts, plus international cereal and noodle businesses. WK Kellogg Co (NYSE: WK) received the North American ready-to-eat cereal brands including Corn Flakes, Frosted Flakes, and Froot Loops.

Who owns Kellogg's cereal brands now?
Ferrero acquired WK Kellogg Co on September 26, 2025, for $3.1 billion, or $23.00 per share in cash. Ferrero now owns the North American cereal brands including Kellogg's Corn Flakes, Frosted Flakes, Rice Krispies, Special K, Froot Loops, and Apple Jacks. These brands serve the U.S., Canadian, and Caribbean markets under Ferrero's ownership.

What is Kellanova?
Kellanova was the successor company that inherited Kellogg's global snacking operations. Headquartered in Chicago, Kellanova owned brands like Pringles, Cheez-It, Pop-Tarts, RXBAR, and Kellogg's international cereals. The company reported FY2024 net sales of $13.6 billion. Mars, Incorporated acquired Kellanova on December 11, 2025, for $36 billion, and the company was delisted from the NYSE.

Is Kellanova still publicly traded?
No. Kellanova was delisted from the New York Stock Exchange on December 11, 2025, following Mars's completion of its $36 billion acquisition. Kellanova shareholders received $83.50 per share in cash. The company is now a wholly owned subsidiary of Mars, Incorporated.

Who founded Kellogg Company?
Kellogg Company was founded by Will Keith Kellogg in 1906 in Battle Creek, Michigan. The company's origins trace to 1894, when W.K. Kellogg and his brother Dr. John Harvey Kellogg discovered the flaking process while working at the Battle Creek Sanitarium.

What is Kellogg's most famous product?
Kellogg's Corn Flakes is the company's original and most famous product, introduced in 1906. Other iconic products include Frosted Flakes with Tony the Tiger, Rice Krispies with its "snap, crackle, pop" sound, and Pringles, which was acquired from Procter & Gamble in 2012 for $2.7 billion.

When did Ferrero acquire Kellogg's cereal business?
Ferrero announced its agreement to acquire WK Kellogg Co on July 10, 2025. WK Kellogg Co shareholders approved the transaction on September 19, 2025, and Ferrero completed the acquisition on September 26, 2025, for $3.1 billion. WK Kellogg Co was delisted from the NYSE following the closing.

What brands does Mars now own from Kellogg?
Mars, through its acquisition of Kellanova, now owns Pringles, Cheez-It, Pop-Tarts, RXBAR, Rice Krispies Treats, Nutri-Grain, MorningStar Farms, Eggo (international), and Kellogg's international cereal brands including Corn Flakes and Coco Pops sold outside North America. These brands operate within Mars Snacking alongside Snickers, M&M's, Twix, and Skittles.