InVisionApp Inc.

Is InVision still in business?

No. InVision discontinued all of its design collaboration services on December 31, 2024. Its Freehand whiteboard product was sold to Miro in late 2023 and continues there.

Why did InVision shut down?

InVision lost its core market to Figma, which combined design and prototyping in a single browser-based tool. After years of declining usage, layoffs and an unsuccessful expansion into a full design platform, the company sold its remaining growth product and wound down.

Who founded InVision?

Clark Valberg and Ben Nadel founded InVision in New York in 2011. Valberg served as CEO for most of the company's history before Michael Shenkman took over in its final years.

How much was InVision worth?

InVision was valued at $2 billion following a $115 million Series F round in 2018. It raised more than $350 million in total venture funding.

What happened to InVision Freehand?

Miro acquired Freehand in the fall of 2023, before InVision's broader shutdown. The product continues to operate inside Miro's platform.

What replaced InVision for prototyping?

Most former InVision users moved to Figma, which now dominates UI design and prototyping. Other alternatives include Axure, ProtoPie and Framer.

Clark Valberg and Ben Nadel founded InVision in New York in 2011. Valberg had run a web design consultancy and saw that clients struggled to review static mockups. The founding idea was a simple cloud tool that made static designs clickable so stakeholders could experience a product before it was coded.

The product spread quickly through the design community on word of mouth and free tiers. InVision raised a Series A in 2013 and kept raising at accelerating valuations: $45 million in 2015, a $55 million round in 2016, then $100 million in 2017 at a $1 billion valuation that made it a unicorn. A 2018 Series F of $115 million doubled the valuation to $2 billion. Investors included FirstMark Capital, Tiger Global, Battery Ventures, Accel and ICONIQ.

While prototyping paid the bills, InVision tried to expand into a full design platform. It released Craft plugins for Sketch and Photoshop, the Studio design tool in 2018 as a direct competitor to Sketch and Figma, Design System Manager for shared component libraries, and Freehand, a digital whiteboard. None of these displaced the incumbents.

Figma's browser-based editor, which combined design, prototyping and multiplayer collaboration in one tool, steadily took InVision's core users. InVision's reliance on files produced in other tools became a fatal dependency. Valberg stepped down as CEO, Michael Shenkman took over, and layoffs followed. InVision sold Freehand to Miro in the fall of 2023 and announced in January 2024 that it would discontinue all design collaboration services at the end of that year.

The company's design-systems and prototyping tools attracted an enterprise customer base that included much of the Fortune 100 at its peak, and its DesignBetter education platform and books made InVision the default curriculum for product design teams industry-wide. But the product itself stagnated. While InVision's web-based prototyping stayed static, Figma's browser-native multiplayer canvas let whole teams design in the same file simultaneously, a capability InVision's architecture could not match.

The decline was remarkably fast for a company of its valuation. Enterprise renewals collapsed as design organizations standardized on Figma, the promised next-generation Studio product failed to reverse defections, and by 2022 the company was a shell of its peak self.

InVision drew scrutiny for executive turnover and multiple rounds of layoffs in its final years. The company's shutdown stranded some enterprise customers mid-contract, generating complaints on social media and review platforms, though the company gave roughly a year of migration notice and kept monthly billing options available until the end of 2024.