
Argo Tractors S.p.A.
Family-owned Italian tractor manufacturer behind the Landini and McCormick brands, based in Fabbrico in the Reggio Emilia Motor Valley.
Company Type
private
Founded
2007
Headquarters
Fabbrico, Reggio Emilia, Italy
Revenue
Over EUR 700 million (group); EUR 482.6 million (S.p.A., FY2024)
Employees
Approximately 2,000
Primary Market
Global
Argo Tractors S.p.A. Timeline
About Argo Tractors S.p.A.
Is Argo Tractors publicly traded?
No. Argo Tractors is a privately held, family-owned company controlled by the Morra family, with no shares listed on any exchange.
Who owns Argo Tractors?
The Morra family, which acquired Landini in 1994 and McCormick in 2000 and grouped them under the Argo Tractors name in 2007.
What brands does Argo Tractors own?
Argo builds and sells tractors under the McCormick, Landini, and Valpadana brands, plus related implement and component operations.
Where is Argo Tractors based?
The group is headquartered in Fabbrico, in the Reggio Emilia province of Italy's Motor Valley, with all six of its manufacturing plants located in Italy.
How large is Argo Tractors?
Group turnover exceeds EUR 700 million with about 2,000 employees, exports to more than 100 countries, and annual production capacity above 20,000 tractors.
Who owns McCormick tractors?
McCormick tractors are owned by Argo Tractors. The family acquired the name in 2000 from the CNH merger fallout and relaunched the brand in 2001.
History of Argo Tractors S.p.A.
Argo Tractors is a young company built on old foundations. Its industrial roots trace to 1884, when Giovanni Landini established Officine Landini in Fabbrico to build winemaking machinery; the first Landini tractor appeared in 1925 and the brand became a fixture of Italian agriculture through the 20th century.
The Morra family entered the picture in 1994, acquiring the Landini business and beginning a consolidation strategy. The decisive second act came in 2000, when the Fiat-Case merger that created CNH Global freed the dormant McCormick tractor line and trademark, which the family acquired and relaunched in 2001 as a distinct premium brand.
In 2007 the holdings were grouped under the new Argo Tractors name, creating a two-brand structure with Landini covering specialized work and McCormick covering open-field and high-horsepower applications. The group spent the following years consolidating production into Italy, closing out its French and English manufacturing to concentrate everything in Reggio Emilia.
The most recent phase is an investment cycle aimed at scale. Argo opened a new Campagnola plant dedicated to mechanical transmissions and powershift gearboxes in early 2025, deepened a parts and aftermarket alliance with Belgian specialist TVH, and set a stated target of EUR 1 billion in group turnover. The company celebrated 140 years of Landini heritage in 2024 and 30 years of Morra family ownership, and it marked a quarter-century of the revived McCormick brand in 2025.
Controversy, Regulation & Public Scrutiny
Argo Tractors maintains a low public profile and has no major documented controversies, recalls of unusual scale, or regulatory scandals on record. As a private family company it attracts far less scrutiny than listed competitors.
Routine matters affecting the business are the ordinary ones for any tractor maker: product-level safety recalls through EU channels when required, emissions-compliance obligations under Stage V regulations, and the standard commercial disputes of a global dealer business. None has produced a defining public event.
Brands Owned by Argo Tractors S.p.A.
Argo Tractors S.p.A. owns 1 brand in our database. Explore the ownership tree below — click categories to expand and see individual brands.
Argo Tractors S.p.A.
private · Founded 2007 · Fabbrico, Reggio Emilia, Italy
1
brands
Argo Tractors S.p.A. Ownership: Pros & Cons
Advantages
- +Family ownership enables long-horizon investment without earnings pressure
- +65 percent in-house component production controls quality and supply
- +Dual-brand strategy covers specialized and field segments cleanly
- +Concentrated Italian manufacturing anchors quality and Motor Valley supply chain
- +Strong aftermarket push via the TVH alliance
Considerations
- -Small scale limits R&D spend versus global leaders
- -Heavy reliance on the cyclical tractor market with no diversification
- -Export concentration exposes it to currency and trade swings
- -Brand reach still limited outside core markets
Frequently Asked Questions About Argo Tractors S.p.A.
Is Argo Tractors publicly traded?
No. Argo Tractors is a privately held, family-owned company controlled by the Morra family, with no shares listed on any exchange.
Who owns Argo Tractors?
The Morra family, which acquired Landini in 1994 and McCormick in 2000 and grouped them under the Argo Tractors name in 2007.
What brands does Argo Tractors own?
Argo builds and sells tractors under the McCormick, Landini, and Valpadana brands, plus related implement and component operations.
Where is Argo Tractors based?
The group is headquartered in Fabbrico, in the Reggio Emilia province of Italy's Motor Valley, with all six of its manufacturing plants located in Italy.
How large is Argo Tractors?
Group turnover exceeds EUR 700 million with about 2,000 employees, exports to more than 100 countries, and annual production capacity above 20,000 tractors.
Who owns McCormick tractors?
McCormick tractors are owned by Argo Tractors. The family acquired the name in 2000 from the CNH merger fallout and relaunched the brand in 2001.
Sources & Further Reading
- Argo Tractors Official Site
- McCormick Tractors
- TVH Partnership Announcement
- Il Sole 24 Ore: Argo Tractors Investment Report
- McCormick Brand Page - /brands/mccormick-tractors





