
World Fuel is the operating brand of World Kinect Corporation (NYSE: WKC), a Miami-based global energy management company founded in 1984. The brand supplies aviation, marine, and land fuel along with natural gas and sustainability services to commercial and government customers in more than 190 countries. World Kinect reported FY2025 revenue of $36.9 billion. The company operated as World Fuel Services until 2023, adopted the World Kinect name, and returned to the World Fuel brand in 2026.
Parent Company
Founded
1984
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| World Fuel | World Kinect Corporation | Brand division |
The World Fuel name traces to 1984, when Michael Kasbar co-founded Trans Tec Services, a marine fuel brokerage in Miami. Kasbar and Paul Stebbins built the brokerage into World Fuel Services, which acquired Trans Tec in 1995 and consolidated operations under the World Fuel Services name.
World Fuel Services went public on the NYSE in 2004 under ticker INT. Through the following two decades the World Fuel brand expanded from marine bunkering into aviation fuel, land distribution, and energy services. The 2018 acquisition of Universal Weather and Aviation for approximately $585 million added trip support and flight services under the World Fuel umbrella. The 2019 acquisition of Norway-based Kinect Energy Group added natural gas and power procurement.
In 2023 the corporation renamed itself World Kinect Corporation to signal a broader energy management strategy, retiring the World Fuel Services corporate name and changing its ticker to WKC. The rebrand proved short-lived in the market. In September 2026 the company announced it was again operating as World Fuel, restoring the name customers know while keeping World Kinect Corporation as the legal entity.
The brand's modern role centers on fuel fulfillment rather than commodity speculation. World Fuel buys jet fuel, bunker fuel, diesel, and natural gas from producers and delivers it through a global logistics network, earning margin on volume and services rather than holding fuel inventory risk for long periods.
What does World Kinect own?
World Kinect operates under the World Fuel brand and runs three business segments: Aviation, Land, and Marine fuel supply and services. It also owns fleet payment card programs, the Universal TSS trip support business, and Kinect Energy advisory services.
Is World Kinect publicly traded?
Yes. World Kinect trades on the New York Stock Exchange under the ticker symbol WKC. It was listed under ticker INT before the 2023 renaming from World Fuel Services.
Who founded World Kinect?
The company traces to Trans Tec Services, a Miami marine fuel brokerage co-founded by Michael J. Kasbar in 1984. Kasbar and Paul H. Stebbins built it into World Fuel Services, which became World Kinect Corporation in 2023.
Where is World Kinect headquartered?
World Kinect is headquartered in Miami, Florida, USA, at 9800 N.W. 41st Street.
Who owns World Kinect?
World Kinect is owned by its public shareholders, with no controlling investor. Institutional investors and mutual funds hold most shares. Co-founder Michael Kasbar led the company for over 40 years and serves as Executive Chairman until December 31, 2026.
What is World Kinect's revenue?
World Kinect reported revenue of $36.9 billion in FY2025, down 12% from $42.2 billion in FY2024. The decline was driven by lower fuel prices and reduced volumes, not by a loss of market position.
Is World Kinect the same as World Fuel?
World Kinect Corporation is the legal entity; World Fuel is its operating brand. The company was called World Fuel Services until 2023, adopted the World Kinect name, and returned to operating as World Fuel in 2026.
World Fuel's public controversies are corporate rather than product-level, since the brand sells fuel and services to businesses rather than consumer goods. The most significant recent event is the FY2025 restructuring that produced a $614.4 million net loss for parent World Kinect, driven by impairments and exit costs in the land segment.
As a global fuel trader, the brand operates under sanctions screening, environmental, and anti-corruption compliance obligations across many jurisdictions. Parent disclosures in SEC filings describe contract disputes and regulatory matters as routine to the business and not individually material.
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| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Phillips 66 | USA | 1875 | Mass market | United states | All Genders | |
| Exxon Mobil | USA | 1972 | Mass market | Global | All-ages | |
| Marathon Petroleum | USA | 1930 | Mass market | United states | All Genders | |
| Exxon Mobil | USA | 1966 | Premium | Global | All Genders | |
| Phillips 66 | USA | 1927 | Mass market | United states | All Genders |
Energy UtilitiesOwned by Phillips 66
Conoco is a historic American fuel brand owned by Phillips 66, fronting branded gas stations primarily in the western and midwestern United States.
Energy UtilitiesOwned by Exxon Mobil Corporation
American petroleum fuel brand providing gasoline and diesel products globally, owned by Exxon Mobil Corporation (NYSE: XOM), one of the world's largest integrated energy companies.
Energy UtilitiesOwned by Marathon Petroleum Corporation
Marathon is the flagship fuel brand of Marathon Petroleum, fronting nearly 7,900 independently operated branded outlets across 40 states, DC, and Mexico.
Energy UtilitiesOwned by Exxon Mobil Corporation
American petroleum fuel and lubricants brand owned by ExxonMobil, sold globally alongside Exxon and Esso-branded fuel stations and Mobil 1 synthetic motor oil.
Energy UtilitiesOwned by Phillips 66
Phillips 66 is the flagship fuel marketing brand of the downstream energy company of the same name, fronting about 7,620 branded US outlets alongside Conoco and 76.
Market Positioning: World Fuel competes with 5 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Adani Power is privately owned, unlike World Fuel which is under a publicly traded parent company.
Energy UtilitiesOwned by CHS Inc.
American fuel, lubricant, and convenience store brand owned by CHS Inc., the nation's largest farmer-owned cooperative, operating roughly 1,400 locations across 19 states.
Cenex is privately owned, unlike World Fuel which is under a publicly traded parent company.
Energy UtilitiesOwned by Adani Group
Adani Green Energy Limited (AGEL) is India's largest renewable energy company by installed capacity, listed on the National Stock Exchange and BSE. It develops, builds, and operates solar and wind power plants across India.
Adani Green Energy is privately owned, unlike World Fuel which is under a publicly traded parent company.
Energy UtilitiesOwned by JSW Group
JSW Energy Limited is an Indian independent power producer and subsidiary of JSW Group, operating thermal, hydro, solar, and wind assets with over 10 GW of installed capacity and a target of 30 GW by 2030.
JSW Energy is privately owned, unlike World Fuel which is under a publicly traded parent company.
Energy UtilitiesOwned by Phillips 66
Phillips 66 is the flagship fuel marketing brand of the downstream energy company of the same name, fronting about 7,620 branded US outlets alongside Conoco and 76.
Phillips 66 operates independently without a large parent corporation.
Energy UtilitiesOwned by Baker Hughes Company
Master brand of Baker Hughes Company, the global energy technology company providing oilfield services and industrial energy technology including LNG equipment and turbomachinery.
Baker Hughes operates independently without a large parent corporation.
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