Who Owns throxy?

throxy launched in 2023 in London, founded by three operators with complementary backgrounds: Merey had built an online business from age 14, Jimenez de Parga Ramos ran enterprise sales from seed stage through Series D, and Ayerbe led early GPT-2 and BERT systems at JP Morgan.

The founding thesis was that outbound sales automation had failed the majority of B2B sellers. Tools like Clay, Apollo and ZoomInfo were built for tech buyers who live on LinkedIn, while sellers targeting manufacturing, logistics, construction and supply chain found their buyers invisible to databases and unreachable by email alone.

The product inverted the model: instead of selling software for customers to operate, throxy builds custom lead databases with proprietary scraping, writes campaign messaging, and has specialist SDRs run cold calls in more than 10 languages and managed email sequences. Clients pay a monthly fee plus a fee per qualified meeting approved.

Y Combinator admitted the company to its Spring 2025 batch, and growth followed. By late 2026 the company reports more than 100 clients served, over 2 million cold calls placed, 10 million-plus emails sent and $100 million or more in generated pipeline, booking an average of 8 to 12 qualified meetings per client per month.

Its in-house technology includes Maestro, a proprietary dialer built to keep human SDRs in live conversations rather than dial tones, which the company credits with doubling meeting output. The team has grown to roughly 55 people split between London and Cape Town, which supplies the multilingual cold-calling operation.

The company's premise was that AI had reached the point where most outbound sales work, list building, research, personalization and sequence execution, could be automated, while the residual judgment calls still needed humans. Rather than sell software for companies to operate, Throxy would sell the outcome: qualified meetings booked for clients.

Y Combinator backed the company through its accelerator program, giving the London team access to the US market that became its primary customer base. The positioning was explicit about the AI-plus-human hybrid: sales development is a function where full automation still fails on edge cases, so Throxy deploys AI systems operated and supervised by its own staff.

The product evolved through its early years into a service stack: AI-driven prospect identification and research, personalized multichannel outreach at volumes human teams could not match, reply handling and meeting scheduling, all delivered as a managed service. Clients pay for outcomes rather than seats, aligning the pricing model with the agency world more than SaaS.

Following the accelerator it raised seed funding to expand its London team and invest in the underlying AI systems. Through 2025 and 2026 it positioned itself in the emerging category of AI-native sales services, competing not just with traditional SDR outsourcing agencies but with the wave of AI SDR software startups whose tools it effectively operates on clients' behalf.