Beauty Personal CareRhode
Owned by e.l.f. Beauty, Inc.
Rhode is a premium skincare brand founded by Hailey Bieber in 2022, known for its minimalist philosophy, peptide-focused formulations, and viral Peptide Lip Treatment. Acquired by e.l.f. Beauty (NYSE: ELF) in August 2025 for up to $1 billion, Rhode generated $212 million in net sales in the 12 months prior to acquisition and is expanding rapidly through Sephora and Mecca retail partnerships.
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