Who Owns Philadelphia Union?
The Philadelphia Union are owned by Harris Blitzer Sports & Entertainment (HBSE), led by Josh Harris and David Blitzer. HBSE acquired the franchise in 2018. The Union are headquartered in Philadelphia, Pennsylvania, USA.
Parent Company
Harris Blitzer Sports & Entertainment
Acquired
2018
Status
Private
Headquarters
Philadelphia, Pennsylvania, USA
Who Owns Philadelphia Union?
- Parent Company: Harris Blitzer Sports & Entertainment
- Ownership Type: Wholly owned
- Acquisition Year: 2018
- Company Type: Publicly Traded
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Philadelphia Union | Harris Blitzer Sports & Entertainment | Wholly owned |
History of Philadelphia Union
- Founded: 2008
- Founders: Major League Soccer
- Acquired by Harris Blitzer Sports & Entertainment: 2018
The Philadelphia Union entered Major League Soccer as an expansion franchise in 2008 after years of grassroots organizing by the Sons of Ben supporters group, which had lobbied for a Philadelphia team since 2001. The club's identity pays homage to the region's colonial history, with the name referencing the Colonial Union and the team colors of navy blue and gold reflecting the Continental Army's uniforms. The club crest incorporates thirteen stars representing the original thirteen American colonies and the rattlesnake design inspired by Benjamin Franklin's "Join or Die" political cartoon.
The Union played their inaugural MLS season in 2010, finishing with an 8-15-7 record under manager Peter Nowak. Despite missing the playoffs, the team established a passionate fan base and introduced the "Doop" goal celebration song that has since become synonymous with the club. Their soccer-specific stadium in Chester, Pennsylvania, originally named PPL Park, opened on June 27, 2010, with a 3-1 victory over Seattle Sounders FC before a sellout crowd of 18,755 spectators.
The early 2010s saw mixed competitive results with playoff appearances in 2011 and 2016 but no postseason success. A significant turning point came in 2014 with the hiring of Earnie Stewart as sporting director, who implemented a strategic development model emphasizing youth academy integration and data-driven recruitment. This approach was further refined when Ernst Tanner replaced Stewart in 2018, introducing a distinctive high-pressing tactical system that would become the team's signature playing style.
A transformative ownership change occurred in June 2018 when Harris Blitzer Sports & Entertainment (HBSE), led by Josh Harris and David Blitzer, acquired controlling interest in the franchise from Keystone Sports and Entertainment. This acquisition brought increased financial resources and professional sports management expertise, as HBSE also owned the NBA's Philadelphia 76ers and NHL's New Jersey Devils. Under HBSE's stewardship, the Union expanded their operational infrastructure, including a $55 million investment in training facilities completed in 2020.
The club experienced a competitive breakthrough in 2020, winning their first major trophy, the Supporters' Shield, which is awarded to the team with the best regular-season record. This achievement validated the Union's player development model, as homegrown talents like Brenden Aaronson, Mark McKenzie, and Auston Trusty played crucial roles in the team's success. The following year, the Union reached the Eastern Conference Finals for the first time, narrowly missing MLS Cup qualification after a squad decimated by COVID-19 protocols fell to eventual champions New York City FC.
In February 2023, the Union made headlines with the club-record transfer of midfielder Paxten Aaronson to Eintracht Frankfurt for a reported $4 million, demonstrating the success of their youth development pipeline. Later that year, they advanced to the Concacaf Champions League semifinals, establishing themselves as a regional competitive force. By 2024, the Union had solidified their reputation as one of MLS's most consistently successful clubs, qualifying for their fifth consecutive playoff appearance.
The club experienced another watershed moment in April 2025 when they unveiled the $85 million Subaru Park expansion and modernization project, increasing capacity from 18,500 to 22,000 while adding premium seating areas, enhanced technology infrastructure, and improved concession options. The renovations were completed in March 2026, just months before Philadelphia was scheduled to host several matches in the 2026 FIFA World Cup, though Subaru Park itself was not selected as an official tournament venue.
In sporting terms, the Union's most recent achievement came in December 2025 when they captured their second Supporters' Shield, setting a club record with 72 points from a 21-5-8 record under long-term head coach Jim Curtin, who became the third-longest tenured coach in MLS history. As of February 2026, the club continues to operate under HBSE ownership with a core philosophy emphasizing tactical innovation, youth development, and strategic player recruitment.
About Harris Blitzer Sports & Entertainment
Harris Blitzer Sports & Entertainment operates through multiple business divisions, each managing professional sports franchises:
**Sports Franchises:**
- **Philadelphia 76ers:** National Basketball Association (NBA) team
- **Philadelphia Union:** Major League Soccer (MLS) team
**Facilities & Infrastructure:**
- **Wells Fargo Center:** Home arena of Philadelphia 76ers
- **Subaru Park:** Home stadium of Philadelphia Union
- **Training Facilities:** Multiple training centers across franchises
**Revenue Streams:**
- Game and match operations
- Broadcasting rights and media partnerships
- Commercial sponsorships and partnerships
- Merchandise and licensing
- Player transfers and acquisitions
- Facility naming rights and premium seating
- Founded: 2011
- Headquarters: Philadelphia, Pennsylvania, USA
- Company Type: Publicly Traded
Where Is Philadelphia Union Made / Based?
- Headquarters: Philadelphia, Pennsylvania, USA
- Manufacturing / Operations: Philadelphia (Subaru Park)
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Philadelphia Union Ownership: Pros & Cons
Advantages
- +Financial stability through HBSE's estimated $9.4 billion asset portfolio, enabling consistent investment in player acquisition, facilities, and youth development programs without the volatility experienced by some independently owned MLS franchises
- +Operational synergies with HBSE's other Philadelphia sports properties, particularly the 76ers, creating cross-promotional opportunities and shared business infrastructure that reduces overhead costs and increases marketing efficiency
- +Strategic facility investments including the completed $85 million Subaru Park expansion and modernization (2026) and the $55 million WSFS Bank Sportsplex training complex (2020), providing state-of-the-art resources that attract talent and enhance performance
- +Demonstrated competitive success under HBSE ownership with two Supporters' Shields (2020 and 2025), five consecutive playoff appearances (2021-2025), and establishment of a respected youth development pipeline that has generated over $15 million in transfer revenue since 2022
- +Access to HBSE's sophisticated analytics infrastructure and sports science expertise, allowing for data-driven decision-making in recruitment, tactical preparation, and performance optimization
- +Cross-sport executive talent sharing that brings proven professional sports management practices to soccer operations, including expertise in media rights negotiation, sponsorship activation, and digital content strategy
- +Enhanced global scouting network leveraging HBSE's international connections, particularly through their Crystal Palace F.C. partnership, facilitating player identification and recruitment from previously underutilized markets
- +Long-term ownership stability with billionaire principals committed to sustained investment, contrasting with the frequent ownership changes and financial uncertainties experienced by some competitor clubs
Considerations
- -Divided ownership attention across multiple sports properties in HBSE's portfolio, potentially limiting executive focus during periods when other franchises face challenges or opportunities requiring prioritization
- -Complex decision-making structure inherent to corporate ownership groups, occasionally resulting in slower strategic responses compared to clubs with more centralized ownership models
- -MLS roster rules and salary cap constraints restrict the direct financial advantage that billionaire ownership might otherwise provide, limiting how HBSE's substantial resources can directly impact on-field performance
- -Geographic challenges of Subaru Park location in Chester, approximately 15 miles from downtown Philadelphia, creating accessibility barriers for some potential fans despite recent public transportation improvements
- -Revenue growth limitations within the MLS economic structure, with league-wide media deals and restrictive commercial parameters constraining the financial upside potential even with strong local market performance
- -Cultural tension between traditional soccer supporter culture and corporate entertainment approaches, occasionally manifesting in disagreements over ticket pricing structures, stadium atmosphere policies, and match presentation elements
- -Competitive recruitment challenges when targeting elite international talent who may prefer European destinations or higher-profile MLS markets like Los Angeles, Miami, or New York despite the Union's stable ownership
- -Pressure to maintain competitive performance amid escalating league-wide investment, particularly from newer expansion franchises with aggressive spending strategies and international ownership backing
Frequently Asked Questions About Philadelphia Union
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Disclosure: We may earn commission from purchasesCompetitors to Philadelphia Union
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| Madison Square Garden Sports | USA | 1926 | Mass Market | North America | All Genders | |
| Kroenke Sports Entertainment | United Kingdom | 1886 | Mass Market | Global | Male | |
| Fenway Sports Group | USA | 1901 | Mass Market | North America | All Genders |
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Competitive Analysis
Market Positioning: Philadelphia Union competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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