
Marcus by Goldman Sachs is an online banking brand of Goldman Sachs Bank USA, a subsidiary of The Goldman Sachs Group, Inc., which trades on NYSE under ticker GS and is headquartered in New York City. Launched in 2016 and named after founder Marcus Goldman, the brand now focuses on high-yield online savings accounts and certificates of deposit following Goldman's exit from consumer lending. Its online savings account earned 3.40% APY as of 2026 with no fees and no minimum deposit.
Parent Company
Founded
2016
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Marcus by Goldman Sachs | The Goldman Sachs Group, Inc. | Wholly owned |
Goldman launched Marcus in 2016, naming it for founder Marcus Goldman, initially offering no-fee personal loans followed by a high-yield online savings account built on GE Capital's deposit platform, which Goldman acquired that year. The savings product became an unexpected hit, attracting billions in deposits.
Marcus expanded aggressively under Goldman's consumer banking ambition: Marcus Invest (2021), a planned checking account, and the Apple Card partnership launched in 2019. The expansion strained the firm, with roughly $3 billion in cumulative consumer losses disclosed by 2022 and regulatory scrutiny over card and lending practices.
Goldman began retreating in 2022, scrapping the checking account and winding down lending. Marcus Invest closed in 2024, the GM Card moved to Barclays, and the Apple Card program transitioned to another issuer in 2025-2026, completing the consumer banking exit. Marcus survived the pullback, continuing as Goldman's direct-to-consumer deposit gathering channel.
What does Goldman Sachs do?
Goldman Sachs provides investment banking advisory (M&A, restructuring), underwriting (IPOs, debt issuance), securities trading (equities, fixed income, currencies, commodities), asset management for institutional clients, and private wealth management for ultra-high-net-worth individuals. The firm serves corporations, financial institutions, governments, and high-net-worth individuals globally. In FY2025, the firm ranked #1 globally in announced and completed M&A.
Is Goldman Sachs publicly traded?
Yes, The Goldman Sachs Group, Inc. trades on the New York Stock Exchange under ticker symbol GS. The company went public in May 1999, ending 130 years as a private partnership. There is no controlling shareholder. Major institutional holders include Vanguard Group, BlackRock, and State Street Corporation. The firm has a market capitalization exceeding $150 billion as of 2026.
What is Goldman Sachs' annual revenue?
Goldman Sachs reported FY2025 net revenues of $58.28 billion, up 9 percent from $53.51 billion in FY2024. Net earnings were $17.18 billion, and diluted EPS was $51.32. Global Banking & Markets contributed $41.45 billion, Asset & Wealth Management contributed $16.68 billion, and Platform Solutions contributed $151 million. The firm increased its quarterly dividend by 12.5 percent to $4.50 per share beginning in Q1 2026.
Who is Goldman Sachs' CEO?
David Solomon has served as Chairman and CEO of Goldman Sachs since October 2018 (CEO) and January 2019 (Chairman), succeeding Lloyd Blankfein. Under Solomon's leadership, the firm has grown revenues by 60 percent since its 2020 Investor Day, improved returns by 500 basis points, and delivered total shareholder returns of more than 340 percent. Solomon led the strategic retreat from consumer banking and the refocus on institutional businesses.
When was Goldman Sachs founded?
Goldman Sachs was founded in 1869 by Marcus Goldman in New York City as a commercial paper business. Samuel Sachs joined in 1882, and the firm was renamed Goldman Sachs & Co. The firm joined the New York Stock Exchange in 1896 and went public in 1999 after 130 years as a private partnership, raising approximately $3.7 billion in its IPO.
What was the 1MDB scandal?
The 1MDB scandal involved Goldman Sachs helping raise approximately $6.5 billion for the Malaysian sovereign wealth fund 1MDB between 2012 and 2013. The funds were looted by Malaysian officials and their associates. Goldman Sachs paid approximately $2.9 billion to the U.S. Department of Justice in 2020 and reached additional settlements with other regulators, with total costs exceeding $5 billion. Former Goldman Sachs partner Tim Leissner pleaded guilty to conspiracy to launder money and violate the Foreign Corrupt Practices Act.
What is happening with the Apple Card?
In 2025, Goldman Sachs signed an agreement to transition the Apple Card program to another issuer. The transition resulted in $2.26 billion in markdowns on the outstanding credit card portfolio as the loans were transferred to held for sale, largely offset by a $2.48 billion reserve reduction. The firm also transitioned the General Motors card program. These actions effectively complete Goldman Sachs' exit from consumer banking, which began in 2022 and involved approximately $3 billion in cumulative losses.
Marcus operates under Goldman Sachs Bank USA's regulatory framework. The consumer expansion era brought regulatory attention: the CFPB fined Goldman $45 million in 2022 over Apple Card servicing and dispute practices, issues that contributed to the broader consumer retreat.
Marcus won NerdWallet's 2026 award for best bank or credit union for certificates of deposit and has repeatedly earned J.D. Power recognition for online savings accounts, ranking among the top-rated direct banks for its savings offering.
Consumer banking retreat: Marcus's expansion into lending and cards accumulated roughly $3 billion in losses by 2022 and drew regulatory scrutiny, including the 2022 CFPB penalty over Apple Card servicing practices shared with the card program. The lending and investing businesses were wound down by 2025; the deposit franchise continues.
No direct competitors found in the same category. This could be because Marcus by Goldman Sachsoperates in a unique market segment or we're still building our competitor database.
Looking for brands with different ownership structures? These similar brands are not owned by The Goldman Sachs Group, Inc., giving you alternative choices that support different corporate structures.
Finance FintechOwned by TD Bank, N.A.
TD Bank is the U.S. retail banking brand of Toronto-Dominion Bank, operating about 1,100 East Coast branches as "America's Most Convenient Bank" under a federal asset cap since 2024.
TD Bank is privately owned, unlike Marcus by Goldman Sachs which is under a publicly traded parent company.
Finance FintechOwned by Bank of America Corporation
Consumer and commercial banking brand serving roughly 70 million clients through approximately 3,500 financial centers and industry-leading digital banking.
Bank of America operates independently without a large parent corporation.
Finance FintechOwned by Capital One Financial Corporation
Capital One is the flagship consumer banking and credit card brand of Capital One Financial, the largest U.S. card issuer behind Venture, Savor, Quicksilver, and Capital One Cafes.
Capital One operates independently without a large parent corporation.
Finance FintechOwned by Massachusetts Mutual Life Insurance Company (MassMutual)
Global asset management firm headquartered in Charlotte, North Carolina, and subsidiary of MassMutual, managing investments across fixed income, real estate, and private markets.
Barings is privately owned, unlike Marcus by Goldman Sachs which is under a publicly traded parent company.
Finance FintechOwned by Bloomberg L.P.
Industry-standard financial data and analytics platform used by approximately 325,000 subscribers at banks, hedge funds, and institutional investors worldwide.
Bloomberg Terminal is privately owned, unlike Marcus by Goldman Sachs which is under a publicly traded parent company.
Finance FintechOwned by The Charles Schwab Corporation
American brokerage and wealth management brand serving 38.5 million active accounts and $11.90 trillion in client assets, flagship of The Charles Schwab Corporation.
Charles Schwab operates independently without a large parent corporation.
Discover popular brands and companies in the Finance & Fintech category and related searches from other users.

Block's buy-now-pay-later brand, offering interest-free installment payments across a global merchant network, acquired in 2022 for $29 billion.

Comprehensive investment management technology platform developed by BlackRock, providing portfolio management, risk analytics, and trading solutions for institutional investors and asset managers.

Apple's mobile payment and digital wallet service enabling contactless payments and financial transactions on Apple devices.