Who Owns JustFly?

JustFly launched in 2014 as the US-market counterpart to FlightHub, the Canadian online travel agency that Momentum Ventures had established earlier. The strategy was geographic duplication: run the same discount flight booking model under a second brand positioned for American customers.

The model worked commercially. JustFly grew into one of the higher-traffic independent OTAs in North America, built on aggressive airfare metasearch positioning and add-on service sales. But it also accumulated an unusually visible complaint record, which would shape its public profile as much as its growth.

In 2019 the Better Business Bureau posted a consumer alert covering both JustFly and FlightHub over a pattern of complaints about cancellations, fees, and refund handling. In early 2020 the City of San Francisco and the State of California sued the group, alleging deceptive drip pricing: advertised airfares that grew through seat selection charges, service fees, and post-booking charges disclosed late in the purchase flow.

The COVID-19 collapse then hit the entire group. In May 2020 FlightHub Group and its subsidiaries, including JustFly Inc. and JustFly Corp., filed for creditor protection under Canada's Companies' Creditors Arrangement Act after new reservations fell more than 90%. The group completed a court-supervised restructuring, with the CCAA proceedings terminated and the monitor discharged in May 2021.

Since exiting restructuring, the group has repositioned around a more transparent product and expanded its portfolio with Flygreen and CruiseHub, while Momentum Ventures remains the public-facing corporate identity alongside the FlightHub Group legal name. As of November 2026, JustFly continues to operate as the US brand.

The booking mechanics explain both the brand's appeal and its controversies. JustFly buys airline inventory at published fares or through consolidator agreements, then presents a headline price in search results and metasearch feeds. Service fees, seat selection charges, cancellation coverage, and payment-related surcharges arrive later in the flow, which is the revenue model the California lawsuit targeted.

Its customer service operation, centralized in Montreal, handles both JustFly and FlightHub volume on shared systems. That shared infrastructure is why the two brands' complaint patterns look nearly identical on review platforms: different storefronts, same engine.