
Intuitive Surgical is the corporate brand of Intuitive Surgical, Inc. (NASDAQ: ISRG), a publicly traded medical technology company headquartered in Sunnyvale, California. Founded in 1995, the brand is synonymous with robotic-assisted surgery through its da Vinci systems and Ion platform, used in more than 3.3 million procedures in 2025. The parent generated $10.06 billion in FY2025 revenue.
Parent Company
Founded
1995
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Intuitive Surgical | Intuitive Surgical, Inc. | Brand division |
The company formed in 1995 to commercialize SRI International's robotic surgery research, work originally funded by the US Army for battlefield telepresence operations. The first da Vinci clearance came in 2000.
For two decades the brand effectively was the robotic surgery category, growing from prostatectomy through gynecology into general surgery. The da Vinci family expanded to X, Xi, single-port SP, and the fifth-generation da Vinci 5 launched in 2024.
The 2019 Ion launch added robotic bronchoscopy to the portfolio. Under CEO Dave Rosa since July 2025, the brand faces its first genuine competitive field while posting 21 percent FY2025 revenue growth.
Is Intuitive Surgical publicly traded?
Yes. It trades on Nasdaq under ticker ISRG and is in the S&P 500.
Who is the CEO of Intuitive Surgical?
Dave Rosa, who succeeded Gary Guthart in July 2025. Guthart remains Executive Chair.
What does the da Vinci system do?
It lets surgeons perform minimally invasive procedures by controlling robotic arms from a console, translating their hand movements into precise instrument motion.
How many da Vinci systems are installed?
More than 12,000 systems worldwide, with over 3.3 million procedures performed across platforms in 2025.
What is the Ion system?
Intuitive's robotic-assisted bronchoscopy platform for minimally invasive lung biopsy.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Boston Scientific | USA | 1979 | Mass market | Global | All Genders | |
| Ge Healthcare | USA | 2023 | Mass market | Global | All Genders | |
| Medtronic | USA | 2021 | Mass market | Global | All Genders | |
| Dupont | USA | 2020 | Premium | Global | All Genders | |
| Medtronic | USA | 1949 | Mass market | Global | All Genders | |
| Medtronic | USA | 2015 | Mass market | Global | All Genders |
Healthcare PharmaceuticalsOwned by Boston Scientific Corporation
Corporate brand of Boston Scientific Corporation, the Marlborough, Massachusetts medical device maker behind WATCHMAN and FARAPULSE.
Healthcare PharmaceuticalsOwned by GE HealthCare Technologies Inc.
Medical imaging equipment brand of GE HealthCare, covering MRI, CT, X-ray, and molecular imaging systems used in hospitals and diagnostic centers worldwide.
Healthcare PharmaceuticalsOwned by Medtronic plc
Medtronic's Hugo robotic-assisted surgery system for soft-tissue procedures, FDA cleared for urologic surgery in December 2025.
Healthcare PharmaceuticalsOwned by DuPont
DuPont's medical-grade silicone brand for healthcare applications, covering adhesives, elastomers, and fluids for wearables, wound care, transdermal patches, and medical devices.
Healthcare PharmaceuticalsOwned by Medtronic plc
Flagship brand of Medtronic plc, the world's largest medical device company, covering pacemakers, heart valves, spinal implants, and surgical technology.
Healthcare PharmaceuticalsOwned by Medtronic plc
Medtronic's Micra leadless pacemaker family, the world's smallest pacemakers, implanted directly in the heart and used in more than 300,000 patients.
Market Positioning: Intuitive Surgical competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Looking for brands with different ownership structures? These similar brands are not owned by Intuitive Surgical, Inc., giving you alternative choices that support different corporate structures.
Healthcare PharmaceuticalsOwned by Kenvue
American adhesive bandage brand invented in 1921, owned by Kenvue Inc. Band-Aid is the leading adhesive bandage brand in the United States and is sold in more than 100 countries.
Band-Aid is privately owned, unlike Intuitive Surgical which is under a publicly traded parent company.
Healthcare PharmaceuticalsOwned by Kenvue
American brand of pain relief medication and analgesic drugs, flagship product of Kenvue Inc., the consumer health company spun off from Johnson and Johnson in 2023. Kimberly-Clark is acquiring Kenvue in a deal closed on November 2, 2026.
Tylenol is privately owned, unlike Intuitive Surgical which is under a publicly traded parent company.
Healthcare PharmaceuticalsOwned by Walgreens Boots Alliance
Walgreens is the largest U.S. pharmacy retail brand, operating roughly 8,000 stores. It went private in August 2025 under Sycamore Partners as a standalone company.
Walgreens is privately owned, unlike Intuitive Surgical which is under a publicly traded parent company.
Healthcare PharmaceuticalsOwned by Zocdoc, Inc.
Online healthcare marketplace where patients find in-network doctors and book appointments instantly, a private New York company valued at $1.8 billion.
Zocdoc is privately owned, unlike Intuitive Surgical which is under a publicly traded parent company.
Healthcare PharmaceuticalsOwned by Availity
The largest real-time health information network in the US, owned by a consortium of major health insurers and Novo Holdings.
Availity is privately owned, unlike Intuitive Surgical which is under a publicly traded parent company.
Healthcare PharmaceuticalsOwned by Kenvue
American brand of antihistamine medication used to treat allergies, itching, and cold symptoms, manufactured and marketed by Johnson & Johnson.
Benadryl is privately owned, unlike Intuitive Surgical which is under a publicly traded parent company.
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