
Grand Theft Auto (GTA) is owned by Rockstar Games, a wholly-owned subsidiary of Take-Two Interactive (NASDAQ: TTWO). The franchise was created in 1997 by DMA Design (later renamed Rockstar North) in Edinburgh, Scotland. GTA V has sold over 210 million copies since 2013. GTA VI launches November 19, 2026, on PlayStation 5 and Xbox Series X/S at $79.99. Take-Two reported FY2026 Net Bookings of $6.72 billion and projects FY2027 Net Bookings of $8.0 to $8.2 billion.
Parent Company
Founded
1997
Status
Publicly Traded
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Grand Theft Auto (GTA) | Take-Two Interactive Software, Inc. | Wholly owned |
DMA Design, a Scottish video game developer based in Edinburgh, created the original Grand Theft Auto in 1997. The game was a top-down action game allowing players to freely explore a city, steal cars, and complete criminal missions. Its open-world freedom and criminal theme were controversial but commercially successful. DMA Design was later renamed Rockstar North after Take-Two acquired the studio.
Grand Theft Auto III (2001) was the franchise's defining moment. It transitioned to a fully three-dimensional open world with a third-person perspective on the PlayStation 2. GTA III's Liberty City (a fictional New York) was vast and detailed, filled with pedestrians, traffic, and ambient life. The game sold over 14 million copies and fundamentally changed the video game industry, inspiring countless open-world games that followed.
GTA: Vice City (2002) and GTA: San Andreas (2004) continued the franchise's dominance. San Andreas became one of the best-selling games of the PlayStation 2 era, featuring a massive open world spanning three cities and rural areas with a story inspired by 1990s West Coast hip-hop culture.
Grand Theft Auto IV (2008) marked the franchise's transition to the PlayStation 3 and Xbox 360 generation, featuring a more realistic and cinematic approach with a story about an Eastern European immigrant in a fictionalized New York City. GTA IV sold over 25 million copies.
Grand Theft Auto V (2013) became one of the best-selling entertainment products of all time. The game has sold over 210 million copies across multiple platform generations (PS3/Xbox 360, PS4/Xbox One, PS5/Xbox Series X). It featured three playable protagonists and a massive open world set in a fictionalized Los Angeles. GTA Online, the game's multiplayer component, has generated billions of dollars in revenue through in-game purchases (Shark Cards) and has kept the game commercially relevant for over a decade.
Grand Theft Auto VI was announced in December 2023 with a trailer that broke records for the most-viewed video game trailer in YouTube history within 24 hours, generating over 90 million views. The game is set in Leonida, a fictionalized Florida, with Vice City (a fictionalized Miami) as the primary setting.
Rockstar originally targeted a 2025 release for GTA VI. The company delayed the game to May 26, 2026, and then delayed it again to November 19, 2026, stating it needed more time to deliver the level of quality and polish fans expect. Take-Two CEO Strauss Zelnick has repeatedly confirmed the November 19, 2026 date in earnings calls, shareholder letters, and interviews throughout 2026, stating that Grand Theft Auto is "the most valuable entertainment IP ever created."
Pre-orders for GTA VI opened on June 25, 2026, at midnight local time. The standard edition costs $79.99 and the Ultimate Edition costs $99.99. Pre-loading begins November 12, 2026. The game launches on PlayStation 5 and Xbox Series X/S. No PC release date has been announced. Analytics firm Newzoo estimated the pre-order campaign generated approximately $260 million in global digital pre-order spending in its first week, the strongest pre-order opening it has ever recorded.
What does Take-Two own?
Take-Two owns Rockstar Games, 2K, Zynga, and their internal studios and properties, subject to individual licensing arrangements. Major franchises include Grand Theft Auto, Red Dead Redemption, NBA 2K, Borderlands, and Civilization.
Is Take-Two publicly traded?
Yes. Take-Two common stock trades on Nasdaq under TTWO. Rockstar Games is not separately listed.
Who founded Take-Two?
Ryan Brant founded Take-Two in 1993. Current chief executive Strauss Zelnick led the investor-backed board change in 2007.
Where is Take-Two headquartered?
Take-Two is headquartered in New York, New York, USA. Its studios operate in North America, Europe, Australia, and other regions.
How many brands does Take-Two own?
The company owns three principal publishing labels and many studios and franchises. It does not publish one fixed brand count because games, studios, and labels are counted differently.
Who owns Take-Two?
Public shareholders own Take-Two. No larger parent company or founder-controlled voting class controls it.
When did Take-Two acquire Zynga?
The transaction closed in May 2022. Take-Two described the deal at announcement as having an enterprise value of approximately $12.7 billion.
Violent Content and Cultural Impact: Grand Theft Auto has been at the center of debates about video game violence since the franchise's inception. The games depict criminal activity, drug use, prostitution, and graphic violence. Critics including politicians, parent groups, and media watchdogs have called for bans or stricter regulation. These controversies have contributed to the franchise's notoriety and cultural relevance, but have also led to regulatory action in some countries.
Hot Coffee Mod (2005): GTA: San Andreas was the subject of the "Hot Coffee" controversy, where modders discovered hidden sexual content in the game's code. The ESRB re-rated the game from M (Mature) to AO (Adults Only), causing major retailers to pull it from shelves. Take-Two issued a recall and released a patched version. The company faced a Federal Trade Commission investigation and settled for $1.85 million.
Regulatory Scrutiny: GTA games have faced regulatory scrutiny in multiple countries. Some nations, including Thailand and parts of the Middle East, have banned GTA titles. The franchise faces ongoing questions about age ratings, content restrictions, and the impact of violent games on behavior.
Crunch Culture and Workplace Controversies: Rockstar Games has faced criticism over workplace conditions, particularly during the development of Red Dead Redemption 2 (2018), when employees reported extended "crunch" periods of 100-hour work weeks. Rockstar has since stated it has reformed its workplace practices, but the issue remains a topic of discussion in the gaming industry.
GTA Online Microtransactions: The freemium model of GTA Online, where players can purchase Shark Cards to advance more quickly, has drawn criticism from some players and consumer advocates who argue that microtransactions exploit players, particularly younger audiences. Despite this criticism, GTA Online has been enormously profitable for Take-Two.
GTA VI Delays: Rockstar delayed GTA VI twice from its original 2025 target, first to May 2026 and then to November 19, 2026. The delays frustrated fans and raised questions about development challenges, though Take-Two has consistently framed the delays as necessary for quality assurance.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Microsoft | USA | 2003 | Premium | Global | All Genders |
Market Positioning: Grand Theft Auto (GTA) competes with 1 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Masterworks Records is privately owned, unlike Grand Theft Auto (GTA) which is under a publicly traded parent company.
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New York Magazine is privately owned, unlike Grand Theft Auto (GTA) which is under a publicly traded parent company.
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RCA Records is privately owned, unlike Grand Theft Auto (GTA) which is under a publicly traded parent company.
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