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  1. Home
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  3. Media & Entertainment
  4. Grand Theft Auto (GTA)
Grand Theft Auto (GTA) logo
Media & Entertainment

Who Owns Grand Theft Auto (GTA)?

Grand Theft Auto (GTA) is owned by Rockstar Games, a wholly-owned subsidiary of Take-Two Interactive (NASDAQ: TTWO). The franchise was created in 1997 by DMA Design (later renamed Rockstar North) in Edinburgh, Scotland. GTA V has sold over 210 million copies since 2013. GTA VI launches November 19, 2026, on PlayStation 5 and Xbox Series X/S at $79.99. Take-Two reported FY2026 Net Bookings of $6.72 billion and projects FY2027 Net Bookings of $8.0 to $8.2 billion.

Parent Company

Take-Two Interactive Software, Inc.

Founded

1997

Status

Publicly Traded

Headquarters

New York, USA

Grand Theft Auto (GTA) Timeline

1993
Take-Two Interactive Software, Inc.

Parent company established in New York, New York, USA

Company Founded
1997

Grand Theft Auto (GTA)

Founded by DMA Design

Founded
premiumpremiumGlobalOfficial Website

Who Owns Grand Theft Auto (GTA)?

  • Parent Company: Take-Two Interactive Software, Inc.
  • Ownership Type: Wholly owned
  • Company Type: Publicly Traded
  • Stock Ticker: NASDAQ: TTWO
BrandParent CompanyOwnership Type
Grand Theft Auto (GTA)Take-Two Interactive Software, Inc.Wholly owned

Where to Buy

Disclosure: We may earn commission from purchases
AmazonGrand Theft Auto (GTA) on Amazon

History of Grand Theft Auto (GTA)

  • Founded: 1997
  • Founders: DMA Design

DMA Design, a Scottish video game developer based in Edinburgh, created the original Grand Theft Auto in 1997. The game was a top-down action game allowing players to freely explore a city, steal cars, and complete criminal missions. Its open-world freedom and criminal theme were controversial but commercially successful. DMA Design was later renamed Rockstar North after Take-Two acquired the studio.

Grand Theft Auto III (2001) was the franchise's defining moment. It transitioned to a fully three-dimensional open world with a third-person perspective on the PlayStation 2. GTA III's Liberty City (a fictional New York) was vast and detailed, filled with pedestrians, traffic, and ambient life. The game sold over 14 million copies and fundamentally changed the video game industry, inspiring countless open-world games that followed.

GTA: Vice City (2002) and GTA: San Andreas (2004) continued the franchise's dominance. San Andreas became one of the best-selling games of the PlayStation 2 era, featuring a massive open world spanning three cities and rural areas with a story inspired by 1990s West Coast hip-hop culture.

Grand Theft Auto IV (2008) marked the franchise's transition to the PlayStation 3 and Xbox 360 generation, featuring a more realistic and cinematic approach with a story about an Eastern European immigrant in a fictionalized New York City. GTA IV sold over 25 million copies.

Grand Theft Auto V (2013) became one of the best-selling entertainment products of all time. The game has sold over 210 million copies across multiple platform generations (PS3/Xbox 360, PS4/Xbox One, PS5/Xbox Series X). It featured three playable protagonists and a massive open world set in a fictionalized Los Angeles. GTA Online, the game's multiplayer component, has generated billions of dollars in revenue through in-game purchases (Shark Cards) and has kept the game commercially relevant for over a decade.

Grand Theft Auto VI was announced in December 2023 with a trailer that broke records for the most-viewed video game trailer in YouTube history within 24 hours, generating over 90 million views. The game is set in Leonida, a fictionalized Florida, with Vice City (a fictionalized Miami) as the primary setting.

Rockstar originally targeted a 2025 release for GTA VI. The company delayed the game to May 26, 2026, and then delayed it again to November 19, 2026, stating it needed more time to deliver the level of quality and polish fans expect. Take-Two CEO Strauss Zelnick has repeatedly confirmed the November 19, 2026 date in earnings calls, shareholder letters, and interviews throughout 2026, stating that Grand Theft Auto is "the most valuable entertainment IP ever created."

Pre-orders for GTA VI opened on June 25, 2026, at midnight local time. The standard edition costs $79.99 and the Ultimate Edition costs $99.99. Pre-loading begins November 12, 2026. The game launches on PlayStation 5 and Xbox Series X/S. No PC release date has been announced. Analytics firm Newzoo estimated the pre-order campaign generated approximately $260 million in global digital pre-order spending in its first week, the strongest pre-order opening it has ever recorded.

About Take-Two Interactive Software, Inc.

What does Take-Two own?
Take-Two owns Rockstar Games, 2K, Zynga, and their internal studios and properties, subject to individual licensing arrangements. Major franchises include Grand Theft Auto, Red Dead Redemption, NBA 2K, Borderlands, and Civilization.

Is Take-Two publicly traded?
Yes. Take-Two common stock trades on Nasdaq under TTWO. Rockstar Games is not separately listed.

Who founded Take-Two?
Ryan Brant founded Take-Two in 1993. Current chief executive Strauss Zelnick led the investor-backed board change in 2007.

Where is Take-Two headquartered?
Take-Two is headquartered in New York, New York, USA. Its studios operate in North America, Europe, Australia, and other regions.

How many brands does Take-Two own?
The company owns three principal publishing labels and many studios and franchises. It does not publish one fixed brand count because games, studios, and labels are counted differently.

Who owns Take-Two?
Public shareholders own Take-Two. No larger parent company or founder-controlled voting class controls it.

When did Take-Two acquire Zynga?
The transaction closed in May 2022. Take-Two described the deal at announcement as having an enterprise value of approximately $12.7 billion.

  • Founded: 1993
  • Headquarters: New York, New York, USA
  • Company Type: Publicly Traded
  • Stock: NASDAQ: TTWO

Visit Take-Two Interactive Software, Inc. website

View full company profile for Take-Two Interactive Software, Inc.

Where Is Grand Theft Auto (GTA) Made / Based?

  • Headquarters: New York, USA

Grand Theft Auto (GTA) Categories & Tags

Video GamesAction GamesOpen WorldCrime GamesGaming Franchise

Grand Theft Auto (GTA) Recalls & Controversies

Violent Content and Cultural Impact: Grand Theft Auto has been at the center of debates about video game violence since the franchise's inception. The games depict criminal activity, drug use, prostitution, and graphic violence. Critics including politicians, parent groups, and media watchdogs have called for bans or stricter regulation. These controversies have contributed to the franchise's notoriety and cultural relevance, but have also led to regulatory action in some countries.

Hot Coffee Mod (2005): GTA: San Andreas was the subject of the "Hot Coffee" controversy, where modders discovered hidden sexual content in the game's code. The ESRB re-rated the game from M (Mature) to AO (Adults Only), causing major retailers to pull it from shelves. Take-Two issued a recall and released a patched version. The company faced a Federal Trade Commission investigation and settled for $1.85 million.

Regulatory Scrutiny: GTA games have faced regulatory scrutiny in multiple countries. Some nations, including Thailand and parts of the Middle East, have banned GTA titles. The franchise faces ongoing questions about age ratings, content restrictions, and the impact of violent games on behavior.

Crunch Culture and Workplace Controversies: Rockstar Games has faced criticism over workplace conditions, particularly during the development of Red Dead Redemption 2 (2018), when employees reported extended "crunch" periods of 100-hour work weeks. Rockstar has since stated it has reformed its workplace practices, but the issue remains a topic of discussion in the gaming industry.

GTA Online Microtransactions: The freemium model of GTA Online, where players can purchase Shark Cards to advance more quickly, has drawn criticism from some players and consumer advocates who argue that microtransactions exploit players, particularly younger audiences. Despite this criticism, GTA Online has been enormously profitable for Take-Two.

GTA VI Delays: Rockstar delayed GTA VI twice from its original 2025 target, first to May 2026 and then to November 19, 2026. The delays frustrated fans and raised questions about development challenges, though Take-Two has consistently framed the delays as necessary for quality assurance.

Brands Owned by Take-Two Interactive Software, Inc.

Rockstar GamesMedia Entertainment

Rockstar Games

Owned by Take-Two Interactive Software, Inc.

American video game developer and publisher headquartered in New York, known for the Grand Theft Auto series and other major franchises. Subsidiary of Take-Two Interactive.

video-gamesgame-publishergrand-theft-auto
View all brands owned by Take-Two Interactive Software, Inc.

Grand Theft Auto (GTA) Ownership: Pros & Cons

Advantages

  • +One of the best-selling video game franchises in history with over 420 million units sold
  • +GTA Online provides recurring revenue stream that has sustained the franchise for over a decade
  • +Take-Two's FY2027 outlook of $8.0-$8.2 billion in Net Bookings reflects massive GTA VI revenue expectations
  • +Strong brand recognition and cultural impact that extends beyond gaming into mainstream entertainment
  • +Rockstar's reputation for high production values creates high barriers to entry for competitors

Considerations

  • -Long development cycles (5-8 years between major titles) create revenue gaps
  • -GTA VI has been delayed twice, creating fan frustration and investor uncertainty
  • -Violent content and mature themes invite ongoing regulatory scrutiny and controversy
  • -Dependence on GTA as the primary revenue driver for Take-Two creates concentration risk
  • -$79.99 pricing for GTA VI may face consumer resistance at a time of economic uncertainty

Frequently Asked Questions About Grand Theft Auto (GTA)

Sources & Further Reading

  • Grand Theft Auto Official Website
  • Rockstar Games Official Website
  • Take-Two Interactive Official Website
  • Take-Two Investor Relations
  • Take-Two FY2026 Earnings Release
  • NASDAQ: Take-Two Interactive (TTWO)
  • SEC EDGAR: Take-Two Interactive
  • IGN: GTA 6 Release Date Coverage
  • Rockstar Games: GTA VI Pre-Orders
  • Wikidata: Grand Theft Auto
  • ESRB

Competitors to Grand Theft Auto (GTA)

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

BrandParent CompanyCountryFoundedMarket PositionPrimary MarketGender Target
Call of DutyCall of Duty
Microsoft
USA
2003
PremiumGlobalAll Genders

Learn More About Competitors

Call of DutyMedia Entertainment

Call of Duty

Owned by Microsoft Corporation

Video game franchise specializing in first-person shooter games, owned by Microsoft through Activision.

video-gamesfirst-person-shootergaming-franchise

Competitive Analysis

Market Positioning: Grand Theft Auto (GTA) competes with 1 brands in the same categories, ranging from mass market to luxury positioning.

Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.

Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.

Independent Alternatives to Grand Theft Auto (GTA)

Looking for brands with different ownership structures? These similar brands are not owned by Take-Two Interactive Software, Inc., giving you alternative choices that support different corporate structures.

Arista RecordsMedia Entertainment

Arista Records

Owned by Sony Music Entertainment

American record label founded in 1974 by Clive Davis, now owned by Sony Music Entertainment, specializing in pop and R&B music.

record-labelmusicpop
Privately Owned

Arista Records is privately owned, unlike Grand Theft Auto (GTA) which is under a publicly traded parent company.

Glassnote RecordsMedia Entertainment

Glassnote Records

Owned by Glassnote Entertainment Group, LLC

American independent record label founded in 2007 by Daniel Glass, focusing on alternative and indie rock artists.

record-labelmusicindependent
Privately Owned

Glassnote Records is privately owned, unlike Grand Theft Auto (GTA) which is under a publicly traded parent company.

Jive RecordsMedia Entertainment

Jive Records

Owned by Sony Music Entertainment

American record label founded in 1981, now owned by Sony Music Entertainment, specializing in hip-hop, R&B, and pop music.

record-labelmusichip-hop
Privately Owned

Jive Records is privately owned, unlike Grand Theft Auto (GTA) which is under a publicly traded parent company.

Masterworks RecordsMedia Entertainment

Masterworks Records

Owned by Sony Music Entertainment

Sony Music Masterworks is a premier classical and crossover music label owned by Sony Music Entertainment, tracing its roots to Columbia Masterworks Records founded in 1924. Now led by President Mark Cavell, the label encompasses Sony Classical and has expanded into soundtracks, world music, and contemporary classical. Recent signings include Grammy-winning artist Emily Bear and the launch of Igor Levit's No Silence imprint in 2026.

record-labelmusicclassical
Privately Owned

Masterworks Records is privately owned, unlike Grand Theft Auto (GTA) which is under a publicly traded parent company.

New York MagazineMedia Entertainment

New York Magazine

Owned by Vox Media

Biweekly magazine covering New York City life, culture, politics, and business, now part of Vox Media\'s digital portfolio.

magazinedigital-medianew-york-city
Privately Owned

New York Magazine is privately owned, unlike Grand Theft Auto (GTA) which is under a publicly traded parent company.

RCA RecordsMedia Entertainment

RCA Records

Owned by Sony Music Entertainment

American record label owned by Sony Music Entertainment, tracing its origins to 1901 as Victor Talking Machine Company. One of the oldest record labels in the world, with a roster spanning pop, rock, hip-hop, and R&B.

record-labelmusicpop
Privately Owned

RCA Records is privately owned, unlike Grand Theft Auto (GTA) which is under a publicly traded parent company.

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Jobs at Take-Two Interactive Software, Inc.

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Last reviewed: August 1, 2026 · Reviewed by Who Brands Editorial Team