Who Owns Formula Care?

The product line behind Formula Care started in 2018, when Eugene Severenkov and Andrew Kopanev founded the company that became FJOR Nutrition. Both founders came from technology backgrounds; Severenkov previously worked at Uber and Google. The company's first product was the Keto Diet App, an iOS application aimed at the United States keto and low-carb market.

The Keto Diet App performed well commercially. Company materials state it passed $20 million in cumulative sales, more than 5 million installs, and over 500,000 paid subscribers. That subscription revenue funded the company's expansion without large outside rounds; total disclosed funding is approximately $1.5 million.

As the keto category cooled and the company's ambitions broadened, the team consolidated its diet programs into a single product: Formula Care, marketed through the formula.care domain. The app covers carnivore, Mediterranean, anti-inflammatory, and cortisol detox nutrition plans, with photo-based food logging, barcode and voice entry, macro tracking, recipe libraries, and access to human diet coaches.

By 2025 the company had begun retiring the Fjor name in favor of Formula across public materials. In August 2026 it updated its payment descriptor to FORMULA CARE after the legacy FJOR NUTRITION INC label caused confusion on bank and PayPal statements. The Formula app holds a 4.5-star rating across about 36,000 App Store ratings and a 4.2-star rating on Google Play as of late 2026.