
Elavon is owned by U.S. Bank, the banking subsidiary of U.S. Bancorp (NYSE: USB), headquartered in Minneapolis, Minnesota. Elavon is a merchant payment processor based in Atlanta that serves more than 1.3 million customers in the United States, Europe, and Canada. Wally Mlynarski was named Elavon CEO in March 2026.
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Elavon | U.S. Bancorp | Subsidiary |
Elavon began as NOVA Corporation, an Atlanta-based merchant acquirer founded in 1991. NOVA grew rapidly in the 1990s as one of the largest merchant payment processors in the United States, signing small and mid-sized businesses to card acceptance contracts.
In 2001, U.S. Bancorp acquired NOVA for approximately $2.1 billion, folding it into the bank's payments operations. The company expanded into Europe through acquisitions of merchant acquiring businesses in the U.K., Ireland, Germany, and other markets.
U.S. Bank consolidated its merchant services under the Elavon name in 2008, retiring the NOVA brand. Elavon grew into one of the largest merchant acquirers in North America and Europe, processing card payments for airlines, hotels, healthcare providers, retailers, and government entities.
Under U.S. Bank, Elavon added integrated payments capabilities, point-of-sale platform talech (acquired 2019), and ecommerce gateways, and developed partnerships embedding payments into software platforms. In 2026, the company launched a refreshed brand identity consolidating its products under a unified Elavon identity backed by U.S. Bank, and expanded its All-In-One payments platform across North America. The appointment of Wally Mlynarski as CEO in March 2026 completed the repositioning.
What is the difference between U.S. Bancorp and U.S. Bank?
U.S. Bancorp is the publicly traded holding company (NYSE: USB). U.S. Bank National Association is its banking subsidiary and consumer-facing brand. They are headquartered together in Minneapolis.
Is U.S. Bancorp publicly traded?
Yes. U.S. Bancorp trades on the New York Stock Exchange under the ticker USB and is part of the S&P 500.
Who is the CEO of U.S. Bancorp?
Gunjan Kedia became CEO in April 2025. She previously led the wealth, corporate, commercial and institutional banking division. Andy Cecere, CEO from 2017 to 2025, serves as executive chairman.
Does U.S. Bancorp own Elavon?
Yes. Elavon is a wholly owned subsidiary headquartered in Atlanta that provides merchant payment processing in the U.S., Europe, and Canada. U.S. Bank appointed Wally Mlynarski as Elavon CEO in March 2026.
How big is U.S. Bank?
U.S. Bank National Association had $692 billion in assets as of December 31, 2025, making it the fifth-largest commercial bank in the United States.
What did U.S. Bancorp acquire in 2026?
In January 2026, U.S. Bancorp announced a definitive agreement to acquire BTIG, an institutional trading and investment banking firm, for up to $1 billion. The deal was expected to close in the second quarter of 2026.
As a payment processor, Elavon operates under card network rules, PCI security standards, and financial services regulation in each market where it operates, including oversight by the Central Bank of Ireland for its European acquiring entity. Like other large processors, it periodically faces merchant disputes and litigation over chargebacks, reserves, and fees, which are handled in the ordinary course of business.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Fiserv | USA | 2010 | Market leader | Global | All Genders | |
| Global Payments | USA | 2000 | Mass market | Global | All Genders | |
| Block | Australia | 2014 | Mass market | Global | All Genders | |
| Fiserv | USA | 2021 | Mass market | Global | All Genders | |
| Fis | USA | 1968 | Mass market | Global | All Genders | |
| Global Payments | USA | 1997 | Mass market | United states | All Genders |
Finance FintechOwned by Fiserv, Inc.
Cloud-based point-of-sale and business management platform owned by Fiserv, serving roughly 900,000 merchant locations with payment processing and business software.
Finance FintechOwned by Global Payments Inc.
The merchant acquiring and commerce solutions brand of Global Payments Inc., serving businesses from SMBs to global enterprises.
Finance FintechOwned by Block, Inc.
Block's buy-now-pay-later brand, offering interest-free installment payments across a global merchant network, acquired in 2022 for $29 billion.
Finance FintechOwned by Fiserv, Inc.
Enterprise omnichannel commerce operating system from Fiserv, providing global payment acceptance, e-commerce, and data services for large merchants and brands.
Finance FintechOwned by Fidelity National Information Services, Inc. (FIS)
Financial technology brand of Fidelity National Information Services (NYSE: FIS), provider of banking software and issuer processing.
Finance FintechOwned by Global Payments Inc.
The US small-business payments brand of Global Payments, founded in 1997 and acquired in 2016.
Market Positioning: Elavon competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Looking for brands with different ownership structures? These similar brands are not owned by U.S. Bancorp, giving you alternative choices that support different corporate structures.
Finance FintechOwned by Revolut Ltd.
British digital banking and fintech brand offering accounts, payments, currency exchange, crypto and stock trading to more than 50 million customers.
Revolut is privately owned, unlike Elavon which is under a publicly traded parent company.
Finance FintechOwned by Bybit Fintech Limited
Dubai-based cryptocurrency exchange, the world's second-largest by trading volume, serving more than 80 million registered users.
Bybit is privately owned, unlike Elavon which is under a publicly traded parent company.
Finance FintechOwned by Global Payments Inc.
The merchant acquiring and commerce solutions brand of Global Payments Inc., serving businesses from SMBs to global enterprises.
Global Payments operates independently without a large parent corporation.
Finance FintechOwned by Kalshi Inc.
CFTC-regulated prediction market exchange where users trade contracts on real-world events, valued near $40 billion in late 2026 funding talks.
Kalshi is privately owned, unlike Elavon which is under a publicly traded parent company.
Finance FintechOwned by Trading 212
UK-based commission-free trading platform offering stocks, ETFs, and crypto to over 4.5 million clients across Europe.
Trading 212 is privately owned, unlike Elavon which is under a publicly traded parent company.
Finance FintechOwned by Massachusetts Mutual Life Insurance Company (MassMutual)
Global asset management firm headquartered in Charlotte, North Carolina, and subsidiary of MassMutual, managing investments across fixed income, real estate, and private markets.
Barings is privately owned, unlike Elavon which is under a publicly traded parent company.
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