
Duolingo is the world's most downloaded language learning app, founded in 2011 in Pittsburgh by Luis von Ahn and Severin Hacker. It is owned by Duolingo, Inc., a publicly traded company on NASDAQ under the ticker DUOL. In the third quarter of 2026, Duolingo reported $309 million in revenue, 64.9 million daily active users, 153.1 million monthly users, and 13.1 million paid subscribers. The app teaches more than 40 languages plus math, music, and chess through gamified lessons.
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Duolingo | Duolingo | Wholly owned |
Luis von Ahn and his Carnegie Mellon PhD student Severin Hacker founded Duolingo in Pittsburgh in 2011 with the mission of making language education free. The app launched publicly in 2012 with a crowdsourced translation model, pairing bite-size lessons with gamification.
The formula spread quickly: streaks, leaderboards, and the pushy green owl mascot drove daily engagement no paid product could match. Duolingo became the most downloaded education app globally, and by 2021 the company listed on NASDAQ at a valuation that peaked near $7 billion.
Paid subscriptions (Super Duolingo, then Duolingo Max with GPT-4-powered features) became the revenue engine, supplemented by ads and the Duolingo English Test, an alternative to TOEFL accepted by thousands of institutions.
Through 2024 and 2025 the company pushed beyond languages into math, music, and chess, while an "AI-first" strategy and social-media-native marketing, including the unhinged Duo owl persona, made it a case study in consumer growth. Q3 2026 delivered $309 million revenue, 64.9 million daily users, and management reiterated an ambition of reaching 1 billion learners.
In November 2026 the company consolidated its roughly 400 Pittsburgh employees into a new headquarters at Liberty East in East Liberty, a move underscoring in-person culture at four days a week in office.
Who owns Duolingo?
Duolingo is a publicly traded company owned by its shareholders. It trades on NASDAQ under the ticker symbol DUOL. The company has a dual-class share structure with Class A shares (one vote per share) for public investors and Class B shares (20 votes per share) held by co-founders Luis von Ahn and Severin Hacker, giving them significant voting control. Major institutional holders include Vanguard Group and BlackRock.
Is Duolingo publicly traded?
Yes, Duolingo is publicly traded on NASDAQ under the ticker symbol DUOL. The company went public in July 2021 in an IPO that raised approximately $521 million. Duolingo reported FY2025 revenue of $1.04 billion and net income of $414.1 million. The company's FY2026 revenue guidance is $1.20 to $1.22 billion.
Who founded Duolingo?
Duolingo was founded in 2011 by Luis von Ahn and Severin Hacker, both of whom were at Carnegie Mellon University in Pittsburgh. Von Ahn, a Guatemalan-American computer scientist, previously invented CAPTCHA and reCAPTCHA and sold reCAPTCHA to Google in 2009. He conceived Duolingo as a way to provide free, high-quality language education to people worldwide.
Where is Duolingo headquartered?
Duolingo is headquartered in Pittsburgh, Pennsylvania, USA, where it was founded. The company maintains additional offices in New York, San Francisco, and other locations, with a significant portion of its workforce working remotely. Duolingo employs approximately 850 people globally, with its largest workforce concentration in the United States.
What is Duolingo's annual revenue?
Duolingo reported FY2025 revenue of $1.04 billion, a 39% increase from $748 million in 2024. The company achieved net income of $414.1 million and adjusted EBITDA of $305.9 million in 2025. In Q2 2026, revenue was $298.5 million, up 18% year-over-year. Duolingo's FY2026 revenue guidance is $1.20 to $1.22 billion, representing 15% to 18% growth.
What brands does Duolingo own?
Duolingo's product portfolio includes the Duolingo App (core language-learning platform), Super Duolingo (premium subscription), Duolingo Max (higher-tier subscription with AI features), Duolingo English Test (online English proficiency assessment), Duolingo for Schools (classroom tool), Duolingo ABC (literacy app for children), Duolingo Math, Duolingo Music, and Duolingo Chess.
What are Duolingo's key initiatives?
Duolingo's key initiatives in 2026 include prioritizing user growth and teaching quality over short-term monetization, expanding AI-powered Video Call features (with Lily and Falstaff) to more subscribers, expanding content to CEFR B2 level across nine languages, growing new subjects (chess, math, and music), testing a lower-priced Super Lite subscription tier, and working toward the medium-term goal of 100 million daily active users by 2028.
What controversies has Duolingo faced?
Duolingo has faced criticism that its gamified approach does not produce conversational fluency, controversy over contractor layoffs in 2024 that replaced some roles with AI, and backlash over an internal memo about assessing employee performance based on AI usage (which the company subsequently reversed). The Duolingo English Test has also faced scrutiny over test security and cheating prevention in at-home testing environments.
Duolingo is a perennial top education app on both major app stores and was named Apple's iPhone App of the Year in 2013. Wirecutter and independent reviewers consistently rank it the best free language learning app, and TIME has listed it among the most influential companies. Q3 2026's 29% DAU acceleration was highlighted by analysts as best-in-class consumer subscription growth.
Duolingo's most significant controversies involve its shift to AI. In 2025, CEO Luis von Ahn's "AI-first" memo, announcing the company would phase out contractor work where AI could do it, drew public backlash and employee concern, prompting clarification that full-time roles were not at risk.
The company also faced criticism in 2024 for reducing expert human linguists in favor of AI-generated content, and occasional complaints about translation quality in less-common languages. Its streak mechanics have drawn scrutiny for encouraging compulsive engagement, though the company frames them as learning motivation.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Babbel | Germany | 2007 | Mass market | Global | All Genders | |
| Genius Group | Singapore | 2015 | Niche | Indonesia | All-ages | |
| Pearson Plc | United Kingdom | 1724 | Mass market | Global | All Genders | |
| Accenture | USA | 2011 | Mass market | Global | All Genders |
EducationOwned by Babbel GmbH
Berlin-based subscription language learning platform founded in 2007, teaching 14 languages to more than 25 million subscribers as an independent private company.
EducationOwned by Genius Group Limited
Educational institution focused on personalized learning methodologies, part of the Genius Group ecosystem.
EducationOwned by Pearson plc
English language learning brand owned by Pearson plc (LSE: PSON). Provides courses, materials, and proficiency testing including PTE Academic and the Mondly language learning app. Heritage traces to Longman, founded in 1724.
Technology SoftwareOwned by Accenture plc
Online education platform specializing in technology courses and nanodegree programs, owned by Accenture as part of its LearnVantage training business.
Market Positioning: Duolingo competes with 4 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Looking for brands with different ownership structures? These similar brands are not owned by Duolingo, giving you alternative choices that support different corporate structures.
EducationOwned by Babbel GmbH
Berlin-based subscription language learning platform founded in 2007, teaching 14 languages to more than 25 million subscribers as an independent private company.
Babbel is privately owned, unlike Duolingo which is under a publicly traded parent company.
EducationOwned by Boot.dev
Gamified online learning platform for backend software development founded by Lane Wagner, teaching Python, Go, SQL, and DevOps skills.
Boot.dev is privately owned, unlike Duolingo which is under a publicly traded parent company.
EducationOwned by Brilliant
Interactive online learning platform specializing in mathematics, computer science, and science education through hands-on problem-solving.
Brilliant is privately owned, unlike Duolingo which is under a publicly traded parent company.
EducationOwned by Cambridge University Press & Assessment
University of Cambridge English assessment brand producing Cambridge English Qualifications and co-owning IELTS, part of Cambridge University Press & Assessment.
Cambridge English is privately owned, unlike Duolingo which is under a publicly traded parent company.
EducationOwned by EF Education First
World's largest private international education company, founded 1965 in Sweden and owned by the Hult family, operating language schools and educational travel in 100-plus countries.
EF Education First is privately owned, unlike Duolingo which is under a publicly traded parent company.
EducationOwned by Inspired Education Group
International British school located in Geneva, Switzerland, providing education from early years through secondary levels.
Geneva English School is privately owned, unlike Duolingo which is under a publicly traded parent company.
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