Who Owns Disney Lorcana?
Disney Lorcana is a trading card game published by Ravensburger under license from The Walt Disney Company, launched in August 2023. Featuring Disney characters reimagined in an original fantasy setting, it became the largest new TCG launch in more than 20 years, selling out initial print runs worldwide and establishing Ravensburger as a major challenger to the established TCG publishers.
Disney Lorcana Timeline
Who Owns Disney Lorcana?
- Parent Company: Ravensburger AG
- Ownership Type: Licensed brand
- Company Type: Privately Held
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Disney Lorcana | Ravensburger AG | Licensed brand |
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History of Disney Lorcana
- Founded: 2023
- Founders: Ryan Miller, Steve Warner
Ravensburger announced Disney Lorcana in 2022 as the first-ever Disney trading card game, developed over several years in partnership with Disney. The concept reimagines Disney characters as "glimmers" summoned by Illumineers in the original fantasy realm of Lorcana, giving the game a proprietary setting distinct from any film property.
The August 2023 launch, with the first set The First Chapter, became the most successful new TCG debut in more than two decades. Initial print runs sold out globally, producing severe allocation shortages and a secondary market where booster boxes traded far above retail through the first year.
Subsequent sets released on a quarterly cadence through 2024, 2025, and 2026 built the game into a durable property with a growing organized play circuit, Challenge tournament series, and World Championship events. The franchise normalized from its launch surge into a stable top-tier challenger TCG by fiscal 2025, per Ravensburger's reporting.
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About Ravensburger AG
Is Ravensburger a subsidiary of another company?
No. Ravensburger AG is an independent, family-owned German company held through Maier family foundations. It is not part of any larger group and has maintained family control since Otto Maier founded it in 1883.
Is Ravensburger publicly traded?
No. Ravensburger is a private Aktiengesellschaft owned by the Maier family foundations and does not trade on any stock exchange. It publishes limited financial figures, reporting FY2025 revenue of approximately EUR 744 million.
When was Ravensburger founded?
Ravensburger was founded in 1883 by Otto Julius Maier in Ravensburg, Germany, publishing its first game in 1884. The company celebrated its 140th anniversary in 2023, the same year it launched Disney Lorcana.
Who founded Ravensburger?
Otto Julius Maier founded the company in Ravensburg, a town whose name it adopted as its brand. The Maier family has controlled the business across five generations through foundation ownership structures.
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What is Ravensburger's market position?
Ravensburger is the world market leader in jigsaw puzzles, a top-tier European board game and children's book publisher, and since 2023 the publisher of Disney Lorcana, the most successful new trading card game launch in over two decades.
Does Ravensburger own Disney Lorcana?
Ravensburger developed and publishes Disney Lorcana under a licensing agreement with Disney. It owns the game design and publishing rights for the TCG product, while Disney retains ownership of the underlying character intellectual property.
- Founded: 1883
- Headquarters: Ravensburg, Germany
- Company Type: Privately Held
- Revenue: EUR 744 million (FY2025)
- Employees: Approximately 2,500
Where Is Disney Lorcana Made / Based?
- Headquarters: Ravensburg, Germany
- Manufacturing / Operations: Europe
Disney Lorcana Categories & Tags
Disney Lorcana Sustainability & Ethics
Lorcana operates under Ravensburger's sustainability framework including FSC-certified paper sourcing and European manufacturing standards. The Disney license adds Disney's own ethical sourcing requirements to the supply chain.
The brand shares the TCG category's ongoing debate around randomized booster economics and collector chase cards, with Enchanted rarity cards driving significant secondary market speculation since launch.
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Disney Lorcana Recalls & Controversies
Lorcana's controversies have been largely supply-related: the 2023 launch shortages produced sustained scalping and secondary market inflation that drew criticism of Ravensburger's conservative initial print runs, though the company substantially increased production through subsequent sets.
The Enchanted chase card rarity tier, with its extreme pull rates and high secondary values, periodically draws the standard loot-mechanic criticism aimed at all premium TCG products. No major product or corporate controversies have affected the brand.
Disney Lorcana Ownership: Pros & Cons
Advantages
- +First Disney TCG license provides unmatched mainstream IP
- +Ravensburger's puzzle-market cash engine funds TCG investment
- +Premium European manufacturing matches collector quality expectations
- +WotC-veteran design team delivers competitive credibility
- +Disney retail and theme park channels add unique distribution
Considerations
- -License-dependent: Disney controls the underlying IP
- -Young card pool and formats lack depth of established rivals
- -Launch allocation mistakes damaged some early goodwill
- -Secondary market volatility affects collector confidence
- -Ravensburger's TCG inexperience shows in organized play scaling
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Frequently Asked Questions About Disney Lorcana
Sources & Further Reading
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Competitors to Disney Lorcana
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Bandai Namco | Japan | 2020 | Challenger | Global | All-ages | |
| Wizards Of The Coast | USA | 1993 | Market leader | Global | All-ages | |
| Bandai Namco | Japan | 2022 | Market leader | Global | All-ages | |
| Konami | Japan | 1999 | Market leader | Global | All-ages |
Learn More About Competitors
Toys GamesDigimon Card Game
Owned by Bandai Namco Holdings Inc.
Trading card game based on the Digimon franchise, published by Bandai since its 2020 reboot and competing in the global TCG market alongside One Piece Card Game.
trading-card-gametcgcollectible-card-game
Toys GamesMagic: The Gathering
Owned by Wizards of the Coast
The original trading card game, created by Richard Garfield in 1993 and published by Wizards of the Coast, approaching a $2 billion annual revenue run rate under parent Hasbro.
trading-card-gametcgcollectible-card-game
Toys GamesOne Piece Card Game
Owned by Bandai Namco Holdings Inc.
Flagship trading card game from Bandai based on Eiichiro Oda's best-selling manga franchise, launched in 2022 and among the fastest-growing TCGs globally.
trading-card-gametcgcollectible-card-game
Toys GamesYu-Gi-Oh! Trading Card Game
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Guinness-certified best-selling trading card game in history, published by Konami since 1999 and based on Kazuki Takahashi's manga franchise.
trading-card-gametcgcollectible-card-game
Competitive Analysis
Market Positioning: Disney Lorcana competes with 4 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Independent Alternatives to Disney Lorcana
Looking for brands with different ownership structures? These similar brands are not owned by Ravensburger AG, giving you alternative choices that support different corporate structures.
Toys GamesDigimon Card Game
Owned by Bandai Namco Holdings Inc.
Trading card game based on the Digimon franchise, published by Bandai since its 2020 reboot and competing in the global TCG market alongside One Piece Card Game.
trading-card-gametcgcollectible-card-game
Publicly Traded
Digimon Card Game is owned by Bandai Namco Holdings Inc., a public company, a different structure than Disney Lorcana's parent.
Toys GamesOne Piece Card Game
Owned by Bandai Namco Holdings Inc.
Flagship trading card game from Bandai based on Eiichiro Oda's best-selling manga franchise, launched in 2022 and among the fastest-growing TCGs globally.
trading-card-gametcgcollectible-card-game
Publicly Traded
One Piece Card Game is owned by Bandai Namco Holdings Inc., a public company, a different structure than Disney Lorcana's parent.
Toys GamesYu-Gi-Oh! Trading Card Game
Owned by Konami Group Corporation
Guinness-certified best-selling trading card game in history, published by Konami since 1999 and based on Kazuki Takahashi's manga franchise.
trading-card-gametcgcollectible-card-game
Publicly Traded
Yu-Gi-Oh! Trading Card Game is owned by Konami Group Corporation, a public company, a different structure than Disney Lorcana's parent.
Toys GamesMagic: The Gathering
Owned by Wizards of the Coast
The original trading card game, created by Richard Garfield in 1993 and published by Wizards of the Coast, approaching a $2 billion annual revenue run rate under parent Hasbro.
trading-card-gametcgcollectible-card-game
Privately Owned
Magic: The Gathering is owned by Wizards of the Coast, offering a different ownership alternative.
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