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  1. Home
  2. Brands
  3. Food Service & Restaurants
  4. Chi-Chi's
Chi-Chi's logo
Food Service & Restaurants

Who Owns Chi-Chi's?

Chi-Chi's is a Mexican food brand with two separate operations. The trademark and grocery product line are owned by Hormel Foods (NYSE: HRL), a publicly traded American food company headquartered in Austin, Minnesota. The restaurant chain was revived in 2025 by Michael McDermott, son of co-founder Marno McDermott, through a licensing agreement with Hormel. The first revived Chi-Chi's restaurant opened on October 6, 2025, in St. Louis Park, Minnesota, marking the brand's return to restaurants after a 21-year absence. Chi-Chi's was originally founded in 1975 by Marno McDermott and former Green Bay Packers player Max McGee in Richfield, Minnesota. The original chain closed in 2004 following a Chapter 11 bankruptcy and the largest hepatitis A outbreak in American history.

Parent Company

Hormel Foods

Founded

1975

Status

Publicly Traded

Headquarters

Hopkins, Minnesota, USA (restaurant); Austin, Minnesota (grocery/Hormel)

Chi-Chi's Timeline

1891
Hormel Foods

Parent company established in Austin, Minnesota, USA

Company Founded
1975

Chi-Chi's

Founded by Marno McDermott, Max McGee

Founded
mid rangemass marketUnited StatesOfficial Website

Who Owns Chi-Chi's?

  • Parent Company: Hormel Foods
  • Ownership Type: Wholly owned
  • Company Type: Publicly Traded
  • Stock Ticker: NYSE: HRL
BrandParent CompanyOwnership Type
Chi-Chi'sHormel FoodsWholly owned

History of Chi-Chi's

  • Founded: 1975
  • Founders: Marno McDermott, Max McGee

Chi-Chi's was founded in 1975 by Marno McDermott and former Green Bay Packers player Max McGee. The first restaurant opened in Richfield, Minnesota, a suburb of Minneapolis. McDermott had previously founded the Zapata fast-food Mexican chain, which later became Zantigo. The name "Chi-Chi's" came from McDermott's wife's nickname.

From 1977 to 1986, Chi-Chi's was run by former KFC executive Shelly Frank, who moved the chain's headquarters to Louisville, Kentucky. Under Frank's leadership, the chain expanded rapidly. By March 1995, Chi-Chi's had grown to 210 locations across the United States and Canada, making it one of the largest Mexican casual dining chains in North America.

In 1987, the original owners sold the rights to use the Chi-Chi's name on grocery products, creating a dual brand structure with both restaurants and packaged food products. This separation of restaurant and grocery rights would later enable Hormel to own the trademark while a separate entity operates restaurants.

The chain's decline began in the late 1990s. Chi-Chi's last owner while still in operation was Prandium Inc., which had filed for bankruptcy multiple times, including in 1993 as Restaurant Enterprises Group Inc. and again in 2002 as Prandium. On October 8, 2003, Chi-Chi's filed for Chapter 11 bankruptcy.

In November 2003, one month after the bankruptcy filing, Chi-Chi's was hit with the largest hepatitis A outbreak in American history (see Controversies section). The outbreak, combined with existing financial difficulties, proved fatal for the chain. In August 2004, Outback Steakhouse bid $42.5 million for the rights to buy 76 Chi-Chi's properties, but did not purchase the Chi-Chi's name, operations, or recipes. On the weekend of September 18, 2004, Chi-Chi's closed all 65 of its remaining restaurants. Outback eventually sold the majority of the properties to Kimco Realty Corporation.

A single Chi-Chi's restaurant continued operating in Vienna, Austria, as a former European franchise. The restaurant's website was last active in August 2024 and became inactive by November 2024. German and Belgian locations had closed by 2022.

On December 3, 2024, Michael McDermott announced an agreement with Hormel Foods to relaunch Chi-Chi's restaurants in the United States. McDermott formed Chi-Chi's Restaurants, Inc. and launched a crowdfunding campaign. The company invested $990,000 to convert Rojo West End, LLC to a Chi-Chi's restaurant and $600,000 to convert Rojo Maple Grove, LLC. The first revived Chi-Chi's restaurant opened on October 6, 2025, in St. Louis Park, Minnesota. The company plans to open its second location by the end of 2026.

About Hormel Foods

Is Hormel Foods publicly traded?
Yes, Hormel Foods trades on the New York Stock Exchange under ticker HRL and is included in the S&P 500 Index and the S&P 500 Dividend Aristocrats. The company is widely held by institutional and individual investors.

Who is the CEO of Hormel Foods?
John Ghingo was named CEO effective October 26, 2026, succeeding interim CEO Jeff Ettinger. Ghingo previously served as president of Hormel Foods since July 2025. Jim Snee, who had been CEO since 2016, stepped down in 2025. Ettinger, a former Hormel CEO from 2005 to 2016, returned as interim CEO in July 2025.

Who founded Hormel Foods?
Hormel Foods was founded in 1891 by George A. Hormel in Austin, Minnesota. The company became publicly traded in 1928.

What is Hormel's annual revenue?
For fiscal year 2025 (ended October 26, 2025), Hormel reported net sales of $12.1 billion, up 2% year-over-year with organic growth of 2%. Adjusted operating income was $1.02 billion and adjusted diluted EPS was $1.37. For fiscal 2026, the company expects net sales of $12.2 to $12.5 billion.

Does Hormel own SPAM?
Yes, SPAM is Hormel's most iconic product. The canned pork product was introduced in 1937 and remains popular globally, particularly in Hawaii, Guam, South Korea, and other Pacific regions. SPAM is one of the company's key growth drivers internationally.

What brands does Hormel own?
Hormel owns more than 40 brands including SPAM, Skippy peanut butter, Jennie-O turkey products, Planters nuts, Applegate natural and organic meats, Columbus Craft Meats, Wholly guacamole, Fontanini Italian meats, Hormel Black Label bacon, Dinty Moore stew, and Hormel Chili. The Justin's brand was placed into a joint venture in 2025.

Does Hormel pay dividends?
Yes, Hormel has increased its dividend for 60 consecutive years, making it a member of the S&P 500 Dividend Aristocrats. The annualized dividend rate is $1.17 per share. In FY2025, the company returned a record $633 million to shareholders in dividends.

  • Founded: 1891
  • Headquarters: Austin, Minnesota, USA
  • Company Type: Publicly Traded
  • Stock: NYSE: HRL
  • Revenue: $12.1 billion (FY2025, ended October 26, 2025)
  • Employees: Approximately 20,000

Visit Hormel Foods website

View full company profile for Hormel Foods

Where Is Chi-Chi's Made / Based?

  • Headquarters: Hopkins, Minnesota, USA (restaurant); Austin, Minnesota (grocery/Hormel)

Chi-Chi's Categories & Tags

Mexican FoodRestaurantGrocery BrandCasual DiningAmerican Brand

Chi-Chi's Sustainability & Ethics

Chi-Chi's grocery products operate within Hormel Foods' corporate sustainability framework. Hormel does not publish brand-specific sustainability data for Chi-Chi's. All sustainability metrics are consolidated within Hormel's group-level reporting.

Hormel Foods has set environmental goals including waste reduction, energy efficiency, and sustainable sourcing. The company is a member of the S&P 500 Dividend Aristocrats and has been recognized by U.S. News & World Report as one of the best companies to work for and by Newsweek as one of America's most responsible companies.

The revived Chi-Chi's restaurant chain, operated by Chi-Chi's Restaurants, Inc., is a startup with 1 location as of 2026. The company has not published sustainability metrics or ESG reports. As a privately held small business, it is not subject to SEC ESG reporting requirements.

Following the 2003 hepatitis A outbreak, food safety is a critical consideration for the revived chain. The new restaurants operate under modern food safety protocols and quality control systems that did not exist during the original chain's operation. The company stated in its SEC filing that it is not currently involved in any pending or threatening litigation.

Awards & Recognition

Chi-Chi's does not have significant individual brand awards documented as of 2026. The brand's recognition is primarily based on its historical significance and the 2025 revival.

The 2025 revival of Chi-Chi's after 21 years of closure received significant media coverage from AP News, USA Today, Nation's Restaurant News, and other major outlets. The reopening was recognized as a notable brand revival in the restaurant industry.

The original Chi-Chi's chain was one of the first major Mexican casual dining chains in the United States, helping to popularize Mexican cuisine in American restaurants during the 1970s and 1980s. At its peak in 1995, the chain operated 210 locations.

Hormel Foods, as the trademark owner, has received corporate recognition including being named one of the best companies to work for by U.S. News & World Report, one of America's most responsible companies by Newsweek, and one of the World's Best Companies by TIME magazine.

Chi-Chi's Recalls & Controversies

Chi-Chi's history is marked by one of the most significant food safety crises in American restaurant history, which ultimately led to the chain's closure.

2003 Hepatitis A Outbreak: In November 2003, Chi-Chi's was the source of the largest hepatitis A outbreak in American history. The outbreak originated at the Chi-Chi's restaurant at Beaver Valley Mall near Monaca, Pennsylvania, approximately 30 miles northwest of Pittsburgh. At least 660 people were sickened and 4 people died. The outbreak was traced to contaminated green onions used in the restaurant's food. High school students who caught the disease from the original victims were among those affected. The outbreak occurred one month after Chi-Chi's had filed for Chapter 11 bankruptcy, compounding the chain's financial and reputational crisis.

Hepatitis A Settlement: Chi-Chi's settled the hepatitis A lawsuits by July 2004. The company agreed to pay $800,000 to compensate 9,489 people who became ill as a result of eating at the restaurant. The settlement was administered by Marler Clark, the law firm that represented the affected families. At the time the suits were settled, Chi-Chi's had only 65 restaurants remaining, fewer than half of the number from four years prior.

Chapter 11 Bankruptcy (2003): On October 8, 2003, Chi-Chi's and Koo Koo Roo, another Prandium subsidiary, filed for Chapter 11 bankruptcy. The filing was the latest in a series of bankruptcies by Chi-Chi's parent companies, including Prandium Inc. (2002) and Restaurant Enterprises Group Inc. (1993). The flagship Chi-Chi's restaurant in Richfield, Minnesota, was put up for sale in October 2003.

Outback Steakhouse Acquisition (2004): In August 2004, Outback Steakhouse bid $42.5 million for the rights to buy 76 Chi-Chi's properties. Outback did not purchase the Chi-Chi's name, operations, or recipes. On the weekend of September 18, 2004, Chi-Chi's closed all 65 of its remaining restaurants. Outback had hoped to convert many of the properties to its own restaurant brands (Outback Steakhouse, Carrabba's Italian Grills, Bonefish Grills, Fleming's Prime Steakhouse and Wine Bars, Roy's, and Cheeseburger in Paradise), but eventually sold the majority of the properties to Kimco Realty Corporation.

European Franchise Closure: The last Chi-Chi's restaurant in Vienna, Austria, closed in 2024. The restaurant's website was last active in August 2024. German and Belgian locations had closed by 2022. The European franchise operated independently from the U.S. chain and was briefly owned by Tumbleweed, Inc.

Crowdfunding Concerns: The 2025 restaurant revival was partially funded through crowdfunding, raising approximately $2.4 million from individual investors with a minimum investment of $250. This funding model carries inherent risks for investors, as restaurant startups have high failure rates. The company reported a net loss of $535,647 in its first year of operation.

Chi-Chi's Ownership: Pros & Cons

Advantages

  • +Hormel's trademark ownership ensures brand protection and legal rights
  • +Established grocery product line maintains consumer recognition during restaurant absence
  • +Founder's family involvement in restaurant revival provides authentic brand connection
  • +Hormel's distribution network supports grocery product availability nationwide
  • +Strong brand nostalgia and consumer recognition from 29-year original run
  • +Dual revenue streams from grocery (Hormel) and restaurant (McDermott) operations
  • +Modern food safety protocols address the historical hepatitis A crisis
  • +Crowdfunding model engages brand fans as investors

Considerations

  • -Restaurant revival faces intense competition from Chipotle, Qdoba, and fast-casual Mexican chains
  • -Consumer preferences have shifted significantly since the original closure in 2004
  • -Only 1 restaurant location as of 2026, with limited revenue
  • -Net loss of $535,647 in first year of restaurant operation
  • -Crowdfunding raised $2.4 million against a $3.5 million target
  • -The 2003 hepatitis A outbreak remains a significant part of the brand's public memory
  • -21-year absence requires consumer re-education and brand rebuilding
  • -Hormel's strategic priorities may affect grocery product support
  • -Restaurant licensing agreement with Hormel creates dependency on trademark owner

Frequently Asked Questions About Chi-Chi's

Sources & Further Reading

  • Chi-Chi's Official Website
  • Hormel Foods Official Website
  • Hormel Foods Chi-Chi's Brand Page
  • AP News: Chi-Chi's Plans New Restaurants
  • Nation's Restaurant News: Chi-Chi's Comeback
  • USA Today: Chi-Chi's Reopening
  • SEC Filing: Chi-Chi's Restaurants, Inc. Annual Report (April 2026)
  • Hormel Foods FY2025 Results
  • Hormel Foods Q2 FY2026 Results
  • Wikipedia: Chi-Chi's
  • Wikidata: Chi-Chi's
  • CDC: Hepatitis A Information
  • FDA: Food Safety

Competitors to Chi-Chi's

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

BrandParent CompanyCountryFoundedMarket PositionPrimary MarketGender Target
Red LobsterRed Lobster
Rl Investor Holdings
USA
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Mass marketUnited statesAll-ages
TGI Friday'sTGI Friday's
Tgi Fridays Inc
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Bonefish GrillBonefish Grill
Bloomin Brands
USA
2000
PremiumUnited statesAll Genders
California Pizza KitchenCalifornia Pizza Kitchen
California Pizza Kitchen Inc
USA
1985
PremiumUnited statesAll Genders
Cracker BarrelCracker Barrel
Cracker Barrel Old Country Store
USA
1969
Mass marketUnited statesAll Genders
Del TacoDel Taco
Del Taco Inc
United States
1964
Mass marketUnited statesAll Genders

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Competitive Analysis

Market Positioning: Chi-Chi's competes with 6 brands in the same categories, ranging from mass market to luxury positioning.

Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.

Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.

Independent Alternatives to Chi-Chi's

Looking for brands with different ownership structures? These similar brands are not owned by Hormel Foods, giving you alternative choices that support different corporate structures.

Red LobsterFood Service Restaurants

Red Lobster

Owned by RL Investor Holdings LLC

American casual seafood dining chain founded in 1968, now owned by RL Investor Holdings after emerging from Chapter 11 bankruptcy in September 2024.

seafoodcasual-diningcheddar-bay-biscuits
Privately Owned

Red Lobster is privately owned, unlike Chi-Chi's which is under a publicly traded parent company.

TGI Friday'sFood Service Restaurants

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Owned by TGI Friday's, Inc.

American casual dining restaurant chain known for its lively atmosphere, American cuisine, and bar offerings.

casual-diningamerican-cuisinebar-restaurant
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TGI Friday's is privately owned, unlike Chi-Chi's which is under a publicly traded parent company.

Freddy's Frozen Custard & SteakburgersFood Service Restaurants

Freddy's Frozen Custard & Steakburgers

Owned by Freddy's Frozen Custard & Steakburgers, Inc.

American casual dining restaurant chain specializing in frozen custard, steakburgers, and hot dogs.

frozen-custardsteakburgerscasual-dining
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Freddy's Frozen Custard & Steakburgers is privately owned, unlike Chi-Chi's which is under a publicly traded parent company.

HootersFood Service Restaurants

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American casual dining restaurant chain known for chicken wings, seafood, and casual atmosphere. Reacquired by original founding group in October 2025 following Chapter 11 bankruptcy.

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Hooters is privately owned, unlike Chi-Chi's which is under a publicly traded parent company.

Nando'sFood Service Restaurants

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International peri-peri chicken restaurant chain founded in Johannesburg in 1987, privately owned by the Enthoven family.

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Nando's is privately owned, unlike Chi-Chi's which is under a publicly traded parent company.

California Pizza KitchenFood Service Restaurants

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American casual dining restaurant chain known for innovative gourmet pizzas and California-inspired cuisine.

casual-diningpizzagourmet
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California Pizza Kitchen is privately owned, unlike Chi-Chi's which is under a publicly traded parent company.

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Last reviewed: August 1, 2026 · Reviewed by Who Brands Editorial Team