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Etch A Sketch is now Spin Master. Slinky is now Just Play. Play-Doh is Hasbro. Lincoln Logs is licensed to Basic Fun! Discover toys from your childhood and who makes them now. Explore our database.

LEGO is family-owned by the Kirk Kristiansens. Hasbro and Mattel are Wall Street-owned. Bandai Namco owns Tamagotchi. Discover who owns the biggest toy brands and why it matters. Explore our database.
Fisher-Price is a Mattel division. Nickelodeon belongs to Paramount Global. LEGO is one of the few independent holdouts. Here are 10 major children's brands and the exact corporations that own them.