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Reddit threads, TikTok deinfluencing, and X posts have made brand ownership visible. From Estee Lauder's 20+ brands to KKR's Boiler Room connection, discover how social media changed what consumers know.
TikTok was forced to split, Huawei was locked out, and Polestar was barred from the US. Discover how US-China trade tensions are reshaping brand ownership — and which brands are caught in the crossfire. Explore our database.
TikTok's US operations are now majority-owned by American investors including Oracle, Silver Lake, and MGX. ByteDance holds 19.9%. Here is the complete ownership structure and how the deal closed.