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Reebok is owned by a private equity-backed brand licensor. Puma is majority-owned by a luxury fashion group. Converse was rescued from bankruptcy. Here are 15 sports brands and exactly who controls them.
Who owns the biggest sneaker brands? From Nike's Jordan empire to Adidas' Yeezy fallout, explore the complete ownership map of the $131 billion global sneaker market.
Nike is the world's largest sportswear company. But who actually owns Nike, what brands does it control, and how does its ownership compare to rivals Adidas and New Balance?