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Posts tagged “Sponsorships”
5 posts found
Industry Analysis
When Sponsorship Goes Wrong: Brand Ownership in the Fallout
PepsiCo and Diageo pulled out of Wireless Festival over Kanye West. Aston Villa's Visit Rwanda deal sparked sportswashing warnings. Discover what happens when sponsorship goes wrong. Explore our database.
Who Brands StaffAug 13, 2026
SponsorshipsPr CrisisSponsorship Scandal
Industry Analysis
Why Conglomerates Use Sponsorship to Keep Sub-Brands Visible
Unilever activates 35 brands at the FIFA World Cup. P&G runs dual-layer Olympic sponsorship. LVMH deploys 6 maisons through one F1 deal. Discover why conglomerates use sponsorship to keep sub-brands visible. Explore our database.
Who Brands StaffAug 12, 2026
SponsorshipsConglomeratesSub Brands
Industry Analysis
Olympic Sponsor Brands and Their Corporate Parents
Toyota, Panasonic, Bridgestone, Intel and Atos all left. JPMorgan Chase joined. The IOC TOP programme is at its smallest since 2015. Discover Olympic sponsor brands and their corporate parents. Explore our database.
Who Brands StaffAug 7, 2026
OlympicsIocTop Sponsors
Industry Analysis
Stadium Naming Rights: The Brands Behind the Names
SoFi pays $625M to put its name on a stadium it doesn't own. MetLife pays $17M/year. Allegiant pays $25M/year. Discover the brands behind stadium naming rights and who really owns the venues. Explore our database.
Who Brands StaffAug 6, 2026
Stadium Naming RightsMetlifeSofi
Industry Analysis
Who Really Pays for Sports Sponsorships: The Parent Company Story
Aramco spent $1.3B on sports sponsorships. Saudi Arabia's PIF owns 98% of it. Five parent companies control 50% of AFL/NRL sponsorships. Discover who really pays for sports sponsorships. Explore our database.
Who Brands StaffAug 4, 2026
SponsorshipsSportsParent Company