Company History
How Diageo Was Created From a Three-Way Merger
In 1997, Grand Metropolitan, Guinness, and Pillsbury combined to form Diageo, the world's largest spirits company. The full story of how Johnnie Walker, Smirnoff, and Guinness ended up under one roof.
Who Brands StaffApr 1, 2026 diageocompany-historyspirits-industry
