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Reddit threads, TikTok deinfluencing, and X posts have made brand ownership visible. From Estee Lauder's 20+ brands to KKR's Boiler Room connection, discover how social media changed what consumers know.
TikTok's US operations are now majority-owned by American investors including Oracle, Silver Lake, and MGX. ByteDance holds 19.9%. Here is the complete ownership structure and how the deal closed.