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Sears had 2,700 stores and could not be saved. Polaroid went bankrupt and came back. Why do some iconic brands survive while others die? The answer is not what you think.

WeWork lost $47 billion. Quibi burned $1.75 billion in six months. Smucker wrote off $3 billion on Hostess. Meta has lost $70 billion on VR. The most expensive brand failures in history, ranked by money lost.
When Sears went bankrupt, Craftsman went to Stanley Black & Decker, DieHard went to Advance Auto Parts, and Lands' End was spun off. Here is what happens to brands when their parent company files for bankruptcy.

Sears has 5 stores left. Smucker wrote off $3 billion on Hostess. WeWork went from $47 billion to bankruptcy. Quibi burned $1.75 billion in six months. The biggest brand failures in history, explained.
Sears was once America's largest retailer. When it collapsed, its iconic brands were scattered across new owners. Here is where Kenmore, Craftsman, and DieHard ended up.