Posts tagged “rebranding”

Instagram kept its name. Motorola lost its name under Google but regained it under Lenovo. The decision to retain or retire a brand name after acquisition is one of the most consequential in corporate strategy.

After an acquisition, some brands keep their name. Others change entirely. Here's why companies rebrand following ownership changes, what triggers the decision, and what famous rebrands reveal about corporate strategy.

From Twitter becoming X to HBO Max becoming Max, major brands keep reinventing themselves. Here are the biggest brand name changes and rebrands shaping the consumer landscape.