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Target owns Good & Gather, Up&Up, and a dozen other house brands. Walmart owns Great Value, Equate, and Sam's Choice. How do these retail giants use private label brands, and whose portfolio is actually more valuable?
Amazon and Walmart are the two largest retailers in the world. But both have quietly built massive private label and owned brand portfolios. Here is every major brand each company owns in 2026.
That cheaper store brand might be made in the same factory as the name brand next to it. Learn how private-label manufacturing works and who really makes what.