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Reebok. Forever 21. Brooks Brothers. Sports Illustrated. Elvis Presley. How did one company acquire them all? Here is how Authentic Brands Group built its licensing empire.
Authentic Brands Group controls Reebok, Forever 21, Sports Illustrated, Marilyn Monroe, and nearly 30 other major names. Here is the full portfolio of one of the most powerful brand management companies in the world.
Rihanna owns a lingerie empire valued at over $1 billion. Ryan Reynolds built a gin brand and sold it for $610 million. Celebrity brand ownership has evolved far beyond endorsement deals into serious corporate stakes.
Nike, Adidas, and Under Armour are independent. But many other sports brands you recognize are owned by larger corporations, private equity firms, or conglomerates. Here is who controls 15 major names in sport.
From Petco to Subway to Univision, private equity firms control more of your daily purchases than you realize. Here are 20 major brands currently in PE ownership as of 2026.
Private equity firms buy brands, restructure them, and sell for multiples of the original price. Here is exactly how the playbook works, with real examples from Reebok to Bumble Bee Foods.
Private equity firms now own thousands of consumer brands. Learn how PE reshapes the products you buy, from beauty to food to retail, and what it means.