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Sears had 2,700 stores and could not be saved. Polaroid went bankrupt and came back. Why do some iconic brands survive while others die? The answer is not what you think.
Atari was sold five times. Jaguar went from Ford to Tata. Virgin Records went from Branson to EMI to Universal. Some brands survive multiple owners. Here is how they did it and who owns them now.
Polaroid, Toys R Us, Bed Bath & Beyond, and Blockbuster all went bankrupt or disappeared. Then new owners brought them back. Here is how bankrupt brands get revived and who owns them now.