6 posts found
Georgia-Pacific, Kimberly-Clark, Essity, and P&G dominate the tissue and paper goods market. Charmin, Bounty, Kleenex, Scott, Cottonelle, Quilted Northern - here is who owns them all.
Pampers is P&G. Huggies is Kimberly-Clark. Luvs is also P&G. Together they control most of the diaper market in the US. Here is who owns every major diaper brand globally in 2026.
Unilever is the global leader in deodorants, owning Dove, Rexona, Axe, and Sure. P&G owns Secret and Old Spice. Henkel owns Fa and Right Guard. Here is the full ownership map for 2026.
Gillette dominates with P&G's backing. Schick and Wilkinson Sword belong to Edgewell. Harry's stayed independent after the FTC blocked its sale. Here is who owns every major razor brand in 2026.
Tide, Ariel, Dawn, Persil, Fairy, Mr. Clean. Most cleaning products on store shelves trace back to Procter & Gamble, Unilever, or SC Johnson. Here is the full map.
Brand portfolio strategy determines which brands a company owns, how they're positioned, and why. Here's how P&G, Unilever, and LVMH think about the brands they keep, kill, and acquire.