5 posts found

Dr. Squatch went viral with Sydney Sweeney and Unilever bought it. Rhode hit $212M and e.l.f. paid $1B. Poppi went from Shark Tank to $1.95B PepsiCo deal. Discover brands that went viral and got acquired shortly after. Explore our database.

Beiersdorf owns Nivea Sun and Coppertone. L'Oreal owns La Roche-Posay and Anthelios. Edgewell owns Banana Boat and Hawaiian Tropic. Here is who controls the global sunscreen market in 2026.
P&G, Unilever, and L'Oréal own the vast majority of the shampoo brands in your shower. Here is a complete map of who owns the shampoo and hair care market globally, from mass-market brands to salon professionals.
L'Oreal, Estee Lauder, LVMH, and Coty control most of the makeup you buy. Here is the complete ownership map of every major cosmetics brand from MAC to Maybelline to Fenty.
When big companies buy indie beauty brands, what actually changes? We examine real cases from CeraVe to Drunk Elephant to find out what happens next.