Posts tagged “independent brands”

Patagonia turned down acquisition offers for decades before transferring ownership to a charitable trust. Cargill, Rolex, and others have resisted public listings and corporate buyers. Here is who chose independence and why.

Finding genuinely independent brands requires more than reading labels. Here is a practical, sourced guide to identifying and supporting brands that are not owned by large multinationals.

Burt's Bees is owned by Clorox. Honest Tea was owned by Coca-Cola. Annie's is owned by General Mills. Most organic and natural brands are now subsidiaries of major corporations. Here is what that actually means.

That 'small batch' coffee or 'indie' beauty brand might be owned by a multinational. Here are the practical methods anyone can use to find out who actually owns a brand.

Some indie brands sell out and thrive. Others sell out and die. And a few refuse to sell at all. Here are the stories of independent brands that faced the acquisition question.

Many brands that look independent are owned by massive corporations. Learn how to identify truly independent brands and why ownership matters.