Industry Analysis
Who Owns the Deodorant Market
Unilever is the global leader in deodorants, owning Dove, Rexona, Axe, and Sure. P&G owns Secret and Old Spice. Henkel owns Fa and Right Guard. Here is the full ownership map for 2026.
Who Brands StaffMar 23, 2026 deodorantpersonal-careunilever
