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  1. Home
  2. Blog
  3. Tag: Greenwashing
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Posts tagged “Greenwashing”

3 posts found

How Brand Transparency Is Changing Consumer Behaviour
Consumer Education

How Brand Transparency Is Changing Consumer Behaviour

60% of consumers actively avoid products with untrustworthy origins. 72% say supply chain transparency increases trust. 63% demand better transparency from brands. Discover how transparency is changing consumer behaviour. Explore our database.

Who Brands StaffAug 21, 2026
TransparencyConsumer BehaviourSupply Chain
Greenwashing: When Brand Sustainability Claims Don't Match the Parent
Industry Analysis

Greenwashing: When Brand Sustainability Claims Don't Match the Parent

Unilever investigated for greenwashing. Mondelez called out for deception. Driscoll's sued over PFAS. Discover when brand sustainability claims don't match the parent company, with real 2026 examples.

Who Brands StaffJul 12, 2026
GreenwashingSustainabilityUnilever
The Label Says 'Natural' But Who Really Owns It?
Consumer Education

The Label Says 'Natural' But Who Really Owns It?

That organic shampoo, natural deodorant, or clean beauty product might be owned by a multinational conglomerate. Here is who really owns the 'natural' brands on your shelf.

Who Brands StaffFeb 4, 2026
Natural BrandsOrganicClean Beauty