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60% of consumers actively avoid products with untrustworthy origins. 72% say supply chain transparency increases trust. 63% demand better transparency from brands. Discover how transparency is changing consumer behaviour. Explore our database.

Unilever investigated for greenwashing. Mondelez called out for deception. Driscoll's sued over PFAS. Discover when brand sustainability claims don't match the parent company, with real 2026 examples.
That organic shampoo, natural deodorant, or clean beauty product might be owned by a multinational conglomerate. Here is who really owns the 'natural' brands on your shelf.