Posts tagged “General Mills”

Walk down any cereal aisle and you are looking at the portfolios of two dominant companies. Here is how General Mills and WK Kellogg Co. came to control the American breakfast.

General Mills started as a flour milling company in 1856. Today it owns Cheerios, Pillsbury, Betty Crocker, Häagen-Dazs, Nature Valley, and Blue Buffalo. Here is the full story of how it got there.

Danone dominates global yogurt, but Chobani, General Mills, and private label have captured huge shares in the US. Here is the complete ownership map of the yogurt market, from Activia and Oikos to Chobani and Siggi's.

Unilever, Nestlé, and General Mills own most of the ice cream brands in your supermarket freezer. Here is the full ownership map of the global ice cream industry, from Ben & Jerry's and Häagen-Dazs to Magnum and Breyers.

Kellogg's, General Mills, and Post dominate every supermarket cereal aisle. Here is a complete map of who owns the breakfast cereal industry, which brands belong to each company, and how this market became a three-player oligopoly.