3 posts found
Clinique, MAC, La Mer, Jo Malone, Bobbi Brown, and Aveda all share one parent company. Here is how The Estée Lauder Companies built the world's largest prestige beauty portfolio.
L'Oreal, Estee Lauder, LVMH, and Coty control most of the makeup you buy. Here is the complete ownership map of every major cosmetics brand from MAC to Maybelline to Fenty.
When big companies buy indie beauty brands, what actually changes? We examine real cases from CeraVe to Drunk Elephant to find out what happens next.