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Posts tagged “Craftsman”
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Industry Analysis
What Happens to a Brand When the Parent Company Goes Bankrupt
When Sears went bankrupt, Craftsman went to Stanley Black & Decker, DieHard went to Advance Auto Parts, and Lands' End was spun off. Here is what happens to brands when their parent company files for bankruptcy.
Who Brands StaffJun 18, 2026
BankruptcyAsset LiquidationSears
Brand Ownership
The Fall of Sears: What Happened to Kenmore, Craftsman, and DieHard?
Sears was once America's largest retailer. When it collapsed, its iconic brands were scattered across new owners. Here is where Kenmore, Craftsman, and DieHard ended up.
Who Brands StaffJan 22, 2026
SearsRetailBrand History