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L'Oreal, Estee Lauder, LVMH, and Coty control most of the makeup you buy. Here is the complete ownership map of every major cosmetics brand from MAC to Maybelline to Fenty.
When big companies buy indie beauty brands, what actually changes? We examine real cases from CeraVe to Drunk Elephant to find out what happens next.
The beauty industry has seen more acquisitions in six years than the previous two decades combined. From Estee Lauder to L'Oreal to indie brand buyouts, here is who owns what in beauty.