Posts tagged “corporate-strategy”

Not every acquisition is a takeover. For these 15 brands, being acquired was the difference between survival and disappearance. From Beats by Dre to Kraft, here are brands that needed a buyer to survive.

When Microsoft paid $8.5 billion for LinkedIn and Meta paid $1 billion for Instagram, they were buying brand equity. Here is what brand equity actually means and why corporations pay extraordinary sums to acquire it.

Apple has made over 120 acquisitions since 1988. Most were tiny startups you never heard of. But a few transformed the company forever. Here is the complete acquisition story.