Posts tagged “corporate strategy”

Marvel was bankrupt in 1996. Converse was in bankruptcy in 2001. Hostess disappeared entirely in 2012. Here are 15 brands where acquisition was the difference between survival and permanent closure.

When Microsoft paid $8.5 billion for LinkedIn and Meta paid $1 billion for Instagram, they were buying brand equity. Here is what brand equity actually means and why corporations pay extraordinary sums to acquire it.

Apple has made over 120 acquisitions since 1988. Most were tiny startups you never heard of. But a few transformed the company forever. Here is the complete acquisition story.