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Posts tagged “Consumer Psychology”
4 posts found
Consumer Education
The Psychology of Brand Ownership: Why We Pick Sides
Brand identification predicts both brand love AND oppositional brand hate. But brand hate may backfire. Discover the psychology of brand ownership and why we pick sides. Explore our database.
Who Brands StaffAug 18, 2026
Consumer PsychologyBrand IdentityBrand Tribalism
Consumer Education
Why People Hate Big Companies But Love Their Brands
You hate Big Pharma but love Tom's of Maine, owned by Colgate-Palmolive. You reject Big Soap but love Burt's Bees, owned by Clorox. Discover why people hate big companies but love their brands. Explore our database.
Who Brands StaffAug 17, 2026
Consumer PsychologyCorporate TrustIllusion Of Choice
Consumer Education
Brand Loyalty vs Corporate Loyalty: Are They the Same Thing
63% of loyal consumers say their favourite brand shares their values. Only 51% of less loyal shoppers agree. Discover the difference between brand loyalty and corporate loyalty and why they are not the same. Explore our database.
Who Brands StaffAug 16, 2026
Brand LoyaltyCorporate LoyaltyConsumer Psychology
Consumer Education
Why People Feel Betrayed When Their Favourite Brand Gets Acquired
Everlane sold to Shein and customers called it the ultimate sellout. Research shows consumers react to acquisitions as a loss of brand values. Discover why people feel betrayed when their favourite brand gets acquired. Explore our database.
Who Brands StaffAug 14, 2026
Consumer PsychologyAcquisitionsBrand Loyalty