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  1. Home
  2. Blog
  3. Tag: Consumer Goods
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Posts tagged “Consumer Goods”

16 posts found

How Reckitt Became a Household Name Nobody Knows
Company History

How Reckitt Became a Household Name Nobody Knows

Lysol, Dettol, Durex, Nurofen, Enfamil, Finish. All owned by Reckitt, a British company most consumers have never heard of. The full history of how it built a portfolio of indispensable brands.

Who Brands StaffMar 31, 2026
ReckittCompany HistoryConsumer Goods
The Colgate-Palmolive Story: Oral Care to Global Brand
Company History

The Colgate-Palmolive Story: Oral Care to Global Brand

Founded in 1806 as a soap and candle company, Colgate-Palmolive grew into a $20 billion consumer goods giant. The full history of how toothpaste became the cornerstone of a global empire.

Who Brands StaffMar 30, 2026
Colgate PalmoliveOral CareCompany History
How Unilever Was Formed: The Anglo-Dutch Merger
Brand History

How Unilever Was Formed: The Anglo-Dutch Merger

Unilever was created in 1929 when a British soap company and a Dutch margarine producer merged. Today it owns Dove, Hellmann's, Knorr, Ben & Jerry's, and hundreds more. Here is the full story.

Who Brands StaffMar 27, 2026
UnileverBrand HistoryConsumer Goods
The Origins of P&G: From Candles to Billion-Dollar Brands
Brand History

The Origins of P&G: From Candles to Billion-Dollar Brands

Procter & Gamble started in 1837 selling candles and soap in Cincinnati. Today it owns Tide, Pampers, Gillette, Oral-B, and dozens more. Here is the full story of how it became the world's largest consumer goods company.

Who Brands StaffMar 26, 2026
Procter GambleBrand HistoryConsumer Goods
Who Owns the Diaper Market
Industry Analysis

Who Owns the Diaper Market

Pampers is P&G. Huggies is Kimberly-Clark. Luvs is also P&G. Together they control most of the diaper market in the US. Here is who owns every major diaper brand globally in 2026.

Who Brands StaffMar 24, 2026
DiapersBaby CareP And G
20 Cleaning Product Brands Owned by 3 Companies
Brand Ownership

20 Cleaning Product Brands Owned by 3 Companies

Tide, Ariel, Dawn, Persil, Fairy, Mr. Clean. Most cleaning products on store shelves trace back to Procter & Gamble, Unilever, or SC Johnson. Here is the full map.

Who Brands StaffMar 2, 2026
Cleaning ProductsHousehold GoodsP And G
The Most Acquired Categories: Tech vs CPG vs Pharma
Industry Analysis

The Most Acquired Categories: Tech vs CPG vs Pharma

Which industries see the most brand acquisitions? We compared technology, consumer goods, and pharmaceuticals to find out where the most M&A activity happens and why.

Who Brands StaffFeb 11, 2026
AcquisitionsIndustry AnalysisTechnology
The Most Surprising Brand Ownerships That Will Change How You Shop
Brand Ownership

The Most Surprising Brand Ownerships That Will Change How You Shop

You think you know who makes your favorite products. But some brand ownership connections are genuinely shocking. Here are the most surprising brand ownerships we have found.

Who Brands StaffFeb 7, 2026
Surprising OwnershipBrand OwnershipConsumer Goods
10 'Indie' Brands That Got Acquired for Millions (or Billions)
Brand Ownership

10 'Indie' Brands That Got Acquired for Millions (or Billions)

Beats sold to Apple for $3 billion. Kind went to Mars for $5 billion. Here are 10 independent brands that sold to corporate giants, with exact acquisition prices and what changed after the deal.

Who Brands StaffFeb 6, 2026
Indie BrandsAcquisitionsStartups
Crest vs Colgate: The Ownership Story Behind Your Toothpaste
Brand Ownership

Crest vs Colgate: The Ownership Story Behind Your Toothpaste

Two toothpaste brands have dominated the oral care market for 70 years. But the companies behind them could not be more different. Here is the full ownership story.

Who Brands StaffFeb 5, 2026
CrestColgateOral Care
Unilever vs P&G: A Century of Competition Between Consumer Goods Giants
Brand Ownership

Unilever vs P&G: A Century of Competition Between Consumer Goods Giants

Two corporations have dominated household and personal care for over 100 years. Compare their brand portfolios, strategies, and what makes each one different.

Who Brands StaffFeb 3, 2026
UnileverProcter And GambleCpg
The Private Equity Takeover of Consumer Brands
Industry Analysis

The Private Equity Takeover of Consumer Brands

Private equity firms now own thousands of consumer brands. Learn how PE reshapes the products you buy, from beauty to food to retail, and what it means.

Who Brands StaffFeb 2, 2026
Private EquityBrand OwnershipAcquisitions
Pet Food Brand Ownership: Who Really Makes Your Dog's Dinner?
Brand Ownership

Pet Food Brand Ownership: Who Really Makes Your Dog's Dinner?

Two companies control 60% of the global pet food market. From Purina to Pedigree to Blue Buffalo, here is who owns every major pet food brand and why it matters.

Who Brands StaffJan 24, 2026
Pet FoodBrand OwnershipNestle
Nestlé's Hidden Empire: From Coffee to Pet Food to Baby Formula
Brand Ownership

Nestlé's Hidden Empire: From Coffee to Pet Food to Baby Formula

Nestlé is the world's largest food company, but most consumers only know a fraction of what it owns. From Nescafe to Purina to Gerber, here is the full scope of Nestlé's brand empire.

Who Brands StaffJan 22, 2026
NestleFood IndustryBrand Portfolio
The Procter & Gamble Portfolio: 65 Brands Under One Roof
Brand Ownership

The Procter & Gamble Portfolio: 65 Brands Under One Roof

P&G makes Tide, Pampers, Gillette, Olay, and 60+ other brands you use every day. But in 2025, the company announced it is cutting 7,000 jobs and exiting some brands. Here is the full picture.

Who Brands StaffJan 20, 2026
Procter And GambleBrand PortfolioConsumer Goods
The 10 Companies That Own Almost Everything You Buy
Brand Ownership

The 10 Companies That Own Almost Everything You Buy

Just 10 corporations control hundreds of brands you use daily. Discover which parent companies own your favorite products, from Tide to KitKat to Pepsi.

Who Brands StaffJan 20, 2026
Brand OwnershipParent CompaniesConsumer Goods