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Colgate, Procter & Gamble, Unilever, and GSK (now Haleon) together control the global toothpaste market. Here is a full breakdown of which companies own which toothpaste brands, and how this market became one of the most concentrated in consumer goods.
Two toothpaste brands have dominated the oral care market for 70 years. But the companies behind them could not be more different. Here is the full ownership story.