Posts tagged “cereal”

Walk down any cereal aisle and you are looking at the portfolios of two dominant companies. Here is how General Mills and WK Kellogg Co. came to control the American breakfast.

General Mills started as a flour milling company in 1856. Today it owns Cheerios, Pillsbury, Betty Crocker, Häagen-Dazs, Nature Valley, and Blue Buffalo. Here is the full story of how it got there.